The Exchanges

Q Very cool. Okay. So tell us real quick. Uh, bio says that you had a built a seven figure online fitness business. Tell us a quickly about that. What was it called?

A Woman Incredible, uh, womanincredible.com, the website's still there. It's pretty rusty, mind you. That was an evolution of, I was a personal trainer, uh, well, for 13 years in total, but for about seven years prior to coming online, and really just, you know, went to a bunch of seminars as a trainer, and I was always looking to expand and up level, and the thing back in, back in 2007 was, well, you've got to have a blog, so I started this blog really just to Support my personal training business. And I thought it would be fun because I really love to write. Um, and I, and I thought maybe it would get me a few corporate gigs as a trainer and which happened, but also what happened was I fell in love with writing and just really fell in love with, I guess, connecting with like-minded women, uh, in fitness at the time all around Australia. And then it kind of grew around the world. And it was just this very organic kind of community before I ever learned anything about internet marketing.

AI assessment note: “Woman Incredible, uh, womanincredible.com, the website's still there.”

Q kind of, you know, uh, uh, site, you know, I, I cat, I don't have the patience to do it because I don't have the patience to deal with people wanting new content every month. And I'm just lazy. Probably. That's probably why, but help us understand what they actually get when they buy the course. Is it a video series? Is it a call in webinars? What is it?

A So they're getting access to my online library, um, which is over 8000 dollars worth of my existing programs. That's, I mean, that's not a made up number. That's what they would actually pay for purchase for my individual programs separately. And I'm a real content machine. So I got to a point where I was kind of launching something new every six to eight weeks. And I was noticing this inner core circle of my community, just buying everything that I, that I launched. And I, I sort of spoke to a lot of people in my community and I said, well, look, you guys are clearly just going to buy whatever I create, no matter what it is, which I appreciate. But I would love to do something where you don't have to keep kind of reinvesting, reinvesting at a higher price point, and you can have access to everything, but then also you get everything new that I create. So I love creating new content. I, like, I have to hold myself back from launching four or five different things a month, and so in the tribe, they're getting the existing online resource library, and then they know that they're going to get anything new that I create, but the cool thing is, as far as how it works for me, that I never said, well, I'm going to create exactly one thing every month or every week or something. They just, they basically just Trust and know that I'm a content machine and that I'll produce. But in addit…

AI assessment note: “they're getting access to my online library, um, which is over 8000 dollars”

Q So how are you? Tell me how you're filling this community up. You've sold a 150 people on this. How are you finding new customers?

A To be honest, it's largely referral. I've actually got it on my list today to sit down and finally get a little funnel up. I'm running for it. Um, so I feel like I'm leaving a lot on the table there, which is kind of exciting, but also kicking myself. It's, it's mainly, I'm super active on social and on email. I actually email, like I break all the rules. I email three to six times a day. I email two and a half thousand word blog posts at least once a day and often more. And that's like day in, day out, three, 65 days a year. And when I create all this content, it's obviously very polarizing. A lot of people really just get overwhelmed and leave, but the ones who stay just completely in love with me. And I know that sounds quite egotistical to say, but I have a really great relationship with my community whereby the way that I'm selling is predominantly writing these really long blog posts that I love to write. It's kind of like my passion. And then I'll just usually have a little PS at the end, which is like, Hey, you know, if this spoke to you and I'll relate it back to whatever I said in the blog. Come and check out the tribe. And because I'm sending these emails every day, multiple times per day, and at the bottom of every email, we have a banner for the tribe. We rotate a different testimonial every single day. So people are just kind of seeing it all the time. And then fr…

AI assessment note: “To be honest, it's largely referral... I'm super active on social and on email.”

Q Smackdown. I love that. Okay, very cool. And so how do you, when did you launch it? And tell me the strategy behind why you launched it. A lot of people, they just launch stuff because they think, oh, they have to have a podcast. But you seem pretty strategic to me. Why strategically did you launch it?

A To be honest, my strategy is I really just love to speak and write, and I wanted to get my message out in a broader way beyond my writing. Obviously, my blog posts are super long. I'm never going to stop doing it because it's my core thing that I love to do, but I recognize that not everybody's going to consume all of that, so I wanted to create something that's really short and kind of punchy, and that's why it's called a SmackDown. I mean, they're typically like four or five minutes long, these episodes. And I produced about four or five a week, and that started roughly around the middle of last year. I actually might be wrong on that side, but.

AI assessment note: “my strategy is I really just love to speak and write, and I wanted”