Answered produced feed
D 5 · C 5 · P 5 · Cm 4 4.85
Q Uh, well, sorry. Why is the channel partner relevant to your total revenue? Is that your only revenue?
A Yeah, no. So the channel partner is relevant because for about nine months, we're really marketing out of our database, selling, uh, this technology, kind of talking to people about a new CRM that might be a value for them, uh, that we added on the service model. Kind of the same story. Um, I found that, uh, if we could engage with a channel partner, somebody who was a wholesaler that had a lot of these people as downline downstream entities that had these agencies and producers sort of in their, in their hierarchy, if you will. Um, we built out a rev share with them so that we could do a co-branded marketing campaign to them, uh, to their downline because their downline really needs a lot of these structures, product services, that kind of thing. So, um, once we started doing that, we got access to our first one that had, uh, 15,000 downline producers. And we started doing webinars every couple of weeks and generating a ton of traffic. So, uh, we put a 120,000 worth of revenue on the books, uh, just in the first month of doing that.
AI assessment note: “the channel partner is relevant because for about nine months, we're really marketing”
Answered produced feed
D 4 · C 4 · P 4 · Cm 3 3.85
Q Okay, got it. So you've got 85 or 90,000 dollars in terms of gross revenue hitting your books from this one channel partner. And why are they willing to give you such a big cut? Why don't they build this themselves and do it?
A You know, no one has, you know, so a lot of these issues, um, these wholesale firms really have a, a, A different perspective because I was a, you know, a producer guy, an agency builder guy, and so I'm effectively one of the customers that they have, those 15,000 customers, and so, um, they're really good at the relationships with the companies that we do business with, the insurance carriers and things like that, um, but they don't really dig in and get into the retail side in terms of really client facing and that sort of thing, so, um, they're just missing some things that, that really, uh, have kind of always hindered them from really being that complete resource for, for the producers and agencies they've got, and so now, Really between like the vision that people have for their individual businesses, having this great wholesaling relationship they have, and kind of plugging us in, we've really got this kind of three-legged stool situation where, um, we provide a lot of the missing things that this, these wholesale firms really have never had.
AI assessment note: “they don't really dig in and get into the retail side in terms of really client facing”
