Every argument clarity score on this site is built from rows on this page. Each
question and answer was assessed with names hidden, the host's own answers included, on
four things from 1 to 5:
directness (does it answer the question asked), coherence (do the ideas follow),
precision (concrete details and clear references), compression (says a lot per word). The weighted
mix (30/30/25/15) is the exchange score. A person's published score averages their exchange
scores on raw tape only, at least 8 of them, shrunk toward the cohort mean.
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Answered produced feed
D 5 · C 5 · P 5 · Cm 4 4.85
Q And where was your head at that point? Was that right after you negotiated the earn out at web?
A Yeah. This was a few years later. So, uh, my business partner, Jay Swanson and I, we started a company called I acquire digital marketing agency in 2009 and had a lot of fun doing that. Did a lot of professional services work. Um, but obviously we, you know, at the same time we had a really high quality team of engineers that we had inside the agency and a lot of the technology we were building was to be used just for our agency. And we kind of got to a place where We felt like we were just dumping money down the drain. So we made a really big decision to stop being an agency and really move more to a platform business.
AI assessment note: “This was a few years later. So, uh, my business partner, Jay Swanson and I”
Answered produced feed
D 5 · C 5 · P 5 · Cm 4 4.85
Q Eight engineers surprises me for this kind of business. Is there a hard piece of tech behind this that's complex?
A Um, yeah, there's a couple. So one of the pieces of tech behind it's pretty complex is a system we call VoiceGraph. And so, and I'll try to keep this, try to keep this short, but when we set out to really try to identify who all the talent was on the internet that produces content, because we wanted to basically be able to, uh, I guess, selectively find, you know, the right talent for the right customers. There's no place you can just, I mean, there's some influencer marketing databases and stuff like that, but there's no good just list or source of who are all the, who's the talent by category. So what we did, we build an infrastructure that goes out, indexes all the major publishers, the top 250,000 publishers, We use some algorithms to figure out who wrote that content and then we generate portfolios for people. And we're actually just about to launch. That's a, we have a, that's kind of V one V two actually goes live in the next week, which we're super excited about. Uh, and we're, we're trying to create the best portfolios for freelancers on the internet.
AI assessment note: “one of the pieces of tech behind it's pretty complex is a system we call VoiceGraph”
Answered produced feed
D 4 · C 4 · P 3 · Cm 4 3.75
Q Okay, good. So call it a 101 10, something like that, 13 months ago, uh, keep doubling. And where's most of the growth coming from? Is it selling more content services to the same customers, so increasing ARPU, or is it getting new customers?
A There's both increase in ARPU for a lot of us to just people, you know, saturating the product and, you know, using the talent more, but it's, it's a lot of us, you know, it's mostly new customers. It's, it's really kind of half and half. I mean, there's a, there's ongoing usage increases from those existing base, the new customers, and then the agency segment has stepped up a lot for us. I mean, as we continue to get good at that agency product, it, it's just It's a no brainer for them because the thing they hate the most is hiring and firing, right? They have to be elastic to the needs of their new business, their lost customers. They're also dealing with the reality of a freelance world. Creative talent's going freelance. Way over half of them right now are freelance. They're dealing with that and their clients are discriminating more than ever. Clients demand that high quality content at the category level. They know, you know, everyone can, and consumers are smart. We can smoke crap content now. And so the agencies are grappling with that. We're a really great solution to come in, provide that elasticity, give them the subject matter experts they need. And so that's been a good segment for us.
AI assessment note: “mostly new customers. It's, it's really kind of half and half.”
Answered produced feed
D 4 · C 4 · P 3 · Cm 3 3.60
Q Okay, is that like I'm trying to get at, is that one of the key metrics you look at? What are like the two key metrics you look at?
A Yeah, we look at, um, we do care, obviously we care a lot about how much our freelancers are making, and we have to be careful not to over, have an oversupply because we end up with a case where people are getting work. So what we care about is making sure we're matching the right talent with the right customer, uh, making sure that we, we like to set that stage for ongoing work when we talk about like a content plan. We want them to work together, you know, all the time. That's what differentiates us from a project-based marketplace. So that's probably the biggest measurement of success is Are these people working together? They're working together consistently. Are they happy? Uh, and obviously we're going to be able to support both sides of that process just as things change, as things evolve, make sure we continue to serve both parties.
AI assessment note: “we care a lot about how much our freelancers are making”
