Q And, and why do they need you here? Why don't they just go broker a deal directly with time?
A Uh, it's a really good question. Um, and it's one that, uh, most publishers don't, um, Believe is necessary, let's say, to use us, and so they attempt to set these advertisements up themselves, and they realize the headache that it causes, and especially these days with data, uh, you know, privacy issues, and GDPR, which is a new thing in Europe, um, as well as TCPA, and I mean, probably throwing out a lot of acronyms, but there's all sorts of reasons why you have to be careful, and it's a huge pain, because Every advertiser or most advertisers need data passed a different way. So this guy wants it sent to MailChimp. That one wants it sent to Responses. That one wants it sent to Bronto. This one needs it sent to their CRM, Marketo. There's just an infinite number of things that can happen. Whereas with display, it's a link. Person clicks, you know, the link is a link. You put it in your system, you display it, that's it. With opt-in, it's just the The nightmare begins, uh, after you close the deal and you're trying to set it up.
AI assessment note: “they attempt to set these advertisements up themselves, and they realize the headache”