Q So interesting. Okay. So tell us, give us an example for those not familiar with call tracking, what does Converza do and how do you make money? What's your revenue model?
A Yeah. Call tracking in its simplest form is anybody who takes inbound phone calls and And spends money to make that phone ring needs to know where somebody came to, to, to click or call what ad they saw. And we provide them a number to know which ad they called on, uh, whether it's digital print or billboard, that number is unique. Somebody calls it and we can say, that's the call that it came from. That's, that's called tracking in its cleanest form. And then the other component that, that we are more, Quite frankly, more proud of is that we're actually listening to the call recording with, with machine learning and able to come back to them, not just with keywords, but with phrases that say, this was a good marketing call. In other words, you drove the kind of call you wanted from a marketing standpoint and from a sales standpoint, you were able to convert the sale or you missed it and you need to do something about it. So we can tell them what actually happened once the call is actually connected.
AI assessment note: “Call tracking in its simplest form is anybody who takes inbound phone calls”