Q So is that a business? Is that an agency model or a SaaS play?
A No. So that's actually, it's a, it's a more tech model where brands have the ability to serve up content to retailers that are selling their product. And when the retailer grabs that content and includes it in their text message, Uh, the retailer gets their message at no cost and the brand pays a CPM. So it's a way for brands with our twenties now, 27, twenty eight million consumers. Brands have a real need to get directly into the consumer's smartphone to get to the consumer. They have a difficult time doing it. So we basically have created kind of like a partnership opportunity where the brands, where they are sold in the retailers, they could serve up content to those retailers. Retailers grab the content and the quid pro quo is retailers get that message gratis and the brand pays For access to those consumers that they really don't have access to otherwise.
AI assessment note: “it's a more tech model where brands have the ability to serve up content”