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D 5 · C 5 · P 4 · Cm 4 4.60
Q Okay, very cool. So what, I mean, uh, people listening right now are gonna go, oh my gosh, Nathan is having these Silicon Valley people on there building a freaking emoji business. Why aren't they, like, solving world hunger? How do you guys make decisions about what Problems you throw your very talented minds at.
A I think the big thing for us is, um, do what you're passionate about. If you see something that's a problem, whether it's in your daily life or it's at the world level, whatever it is, if you can follow your passion, that's how you'll find a way to be successful. For us, um, we actually did see a problem in messaging where text messaging is very dry. You can be really misunderstood in a simple text. And as it's becoming a huge part of daily life where you're constantly texting people, uh, we didn't want to be confined to really limited and static set Of regular emojis. So this was actually born out of a kind of problem we were seeing. And for us, it's about following your path and more than anything.
AI assessment note: “I think the big thing for us is, um, do what you're passionate about.”
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D 3 · C 4 · P 4 · Cm 3 3.55
Q And so what is the, walk us through how you guys are making money at Emoji. How's it work?
A So right now, um, we're purely focused on growing our audience and growing our distribution. The one thing we've done really in the past, um, is work quickly to get products out and experiment. So when we first launched the product about, what is it, Daniel, maybe a year and a half ago or two years ago, we were really a creation tool. And what happened is we launched and we were so fortunate to get a ton of early adopters and a lot of great press and a lot of people creating custom stickers. So we knew that we struck a nerve there. Uh, what we did from there is we tested different products out to figure out what was the best medium of getting people to use emoji and how do we get the idea to be really big. And so after we iterated on a few different ideas and concepts, the one that we saw the most traction in and really decided to follow was this, uh, SDK and API approach. And the idea there is we have millions of stickers. We have really powerful keyword search cause they're all tagged and we have really great curated trending and reaction categories by our content team. And the way we can make this work the best is to give users a fast and relevant experience. And the best way to do that is to embed it in apps with native integrations. So we work on partnering with, you know, various apps, whether they have no users in our prelaunch or a hundred million plus downloads, and th…
AI assessment note: “right now, um, we're purely focused on growing our audience and growing our distribution.”
