Q Got it. Okay, good. And then walk me through, uh, I want to understand more kind of why you decided to break all these products out. How does BERT interface with above?
A Yeah. So we, I mean, we wedged it initially between our underlying customer data platform and sort of this engagement system that sat on top because a lot of customers were asking us to sort of, um, get systems, get sort of connected systems that were not our platform. So we had a data platform and we built sort of tools on top of that. And then it turns out that people also wanted to connect it to their CRM. And then we had customers that said, well, I already have a data platform, so I don't need yours. So at that point, we sort of figured that if we divide the company up in two, it should make it easier to grow either one of them. And once we started that, then we realized that, hey, you know, this is actually two companies, and then we started spinning things out.
AI assessment note: “if we divide the company up in two, it should make it easier to grow”