The Exchanges

Q Yep. Interesting. And are you generating these using AI or is it a human creating every one of these templates?

A It's humans, uh, creating it, but, um, so what we do, we, we do two things, uh, with AI, um, for now, um, the, uh, number one is, um, accessibility. Um, so if you, um, if you have, if your vision is impaired, um, our accessibility tool will be able, that's, that's powered by AI, will be able to help you Um, uh, understand the feel of the content. And I think we, I think my colleagues did a great job with the accessibility tool. Um, it might not sound that important, but at the end of the day, uh, I think it's, it's our responsibility to make sure that everybody has access, uh, or everybody is able to, to understand the messages that we're, we're trying to, to send, uh, with our materials. So accessibility is, is one of the things, and now we're getting ready to launch, um, a tool that will allow you to better find your way around, uh, our, uh, features, um, with AI. So basically you'll tell them, okay, I want to do this. And then, um, our AI will take you to the area that you need to, to work with, uh, to do certain, uh, things on, on, on your, um, uh, on your presentations.

AI assessment note: “It's humans, uh, creating it”

Q am I mentioned in the magazine? You can search, and it'll show you every time your company name is searched. So not only does Flipsnack just take the thing and put it in PDF form on a great interface, it also adds search to it and a bunch of other things. What other things, Gabriel, do you add to this digital experience that maybe you don't get on other platforms?

A Um, I, I would say metrics is probably the most important thing. Um, I mean, you know, uh, we all send out, uh, we all send out materials, but we don't really know what's happening with them. Not only that, but we don't really know which parts are interesting and which are not. So I would say the fact that we'll give you all the metrics about, uh, what your visitors did, how long they spent on certain pages and so forth. Is probably one of the most important features I, I would like to, um, uh, to mention. Then, uh, obviously we have, uh, uh, brand control. Uh, this is a problem that, uh, most of the brands, uh, have, um, then, um, obviously we have, uh, the real time update. So, you know, oftentimes we send some materials and we realize that we made a mistake here and there. Um, you know, with flip snack, you can, you can, Fix that, uh, in, in the, in the link. You don't have to send anything else. Uh, when they click, uh, the next time they click on the link, it's, uh, it's basically the new version up. Uh, it's very easy to share things, to distribute things. Uh, we'll issue, you know, QR codes, and they just, uh, click on it. Um, and they go straight to, to the, the materials. Um, and also, uh, probably, uh, security, uh, security and privacy. Uh, if you want to send some materials that you want to make sure that, Are only seen by the person designed to be, ah, to see, to s…

AI assessment note: “I would say metrics is probably the most important thing.”

Q ARR means the average customer is paying 535 dollars per year. But the variant is huge here. You have some customers paying 16 dollars per month, and you told us your largest customer is 200,000 dollars per year. You can't put a sales rep on a hundred dollar per month account, but you absolutely need a sales rep on a 200,000 dollar per year account. How are you solving this?

A Well, obviously, you know, um, none of our sales, uh, initiatives are, um, are aimed towards the self-serve people. So, you know, uh, self-serve is just, you come to the site, you like it, you pay your subscription, you use it and, and so forth with the, obviously with the limitations given by, uh, by your subscription, um, all, you know, our sales efforts, um, uh, are towards, uh, enterprise companies, uh, that have special needs, uh, Um, and we will, um, we'll also be able to offer special services for those special needs. But, um, we all know that, you know, special, uh, services come with a higher price tag. Um, so our, our, uh, salespeople's focus is enterprise.

AI assessment note: “none of our sales, uh, initiatives are, um, are aimed towards the self-serve people.”

Q Gabriel, it looks like one of your biggest growth strategies, maybe early on especially, uh, was SEO. I mean, you are a really, really high domain rating here at That's generating almost 168,000 organic hits to your website per month. I mean, this is really hard to do. Was this intentional? Was it accident? Tell me about your SEO strategy.

A So, um, I would say consistency. Uh, you know, we're, again, we're a company that, uh, was established in, uh, 20 11. Uh, it's, it's been a while. Uh, we have invested a lot in SEO. Obviously, nowadays, uh, the things are changing with the SEO due to the Um, uh, AI, um, uh, that we have out there, but, um, we are, we were constantly growing, uh, uh, our SEO efforts, and we also tried to make sure that everything that we say is legitimate. So, you know, it's, it's a whole array of efforts that you're doing, but, you know, at the end of the day, the fact that, that your, your, uh, your consistency is there, your honesty is there, Um, you're a legit business. Uh, that basically, um, uh, that basically helped a lot.

AI assessment note: “we have invested a lot in SEO. Obviously, nowadays, things are changing”

Q So what was it like? Why'd you come to Founder Path for Capital? Obviously you want to stay bootstrapped, but what was the capital need?

A So basically exactly the, you know, the expansions, uh, the, the trend that we want to accelerate, um, uh, we want to move, uh, a bit faster. Uh, there's a lot of, uh, learning that we need to do, um, and in this world, uh, to learn costs a lot. So we wanted to make sure that, um, you know, we, uh, we are, um, capital efficient, and also we, uh, we have a backup, I would say. Um, and then, um, we have tried, and we're trying new things now, and once they're confirmed, Uh, we will invest more and more, uh, into those, uh, into those areas, so, uh, your funding was, um, uh, very beneficial to us, uh, and I'm assuming that by, uh, the middle of the year, uh, you will be able, or we will be able to see, um, the, the benefits of, uh, of, of the funds that we, we got, uh, from you, and, uh, obviously we will, uh, Both, uh, take the, the, the, we'll be, um, the both take the, the benefits of, uh, these fundings.

AI assessment note: “the trend that we want to accelerate, um, uh, we want to move”

Q Fill on the gap here from 20 11 to today. So what year did you break your first million of revenue? Do you remember?

A I don't. But that's a good question. I will definitely look into that. But, um, it wasn't too long ago. We were We were, we, you know, we started off with a small team, and then we started to add more complexity to the product, and it was, you know, it was a process that, uh, an organic growth process, um, and, you know, we learned a lot, and we like to believe that everything that we have learned from customer experience and customer needs, we have put in the product, so today, uh, I'm quite proud to say that Um, we're very close to meeting most of our customers' needs, um, and we're very close of solving most of our customers' problems.

AI assessment note: “I don't. But that's a good question. I will definitely look into that.”