Q That's not easy. How did you learn how to do SEO and content marketing and get traffic?
A So, uh, a lot of it was, I'd say luck that I was put into the position in 2020, because a lot of it was done for us. Um, but a lot of it, I think I would attribute to the network effect. So we have like 500 boutiques selling on the marketplace. Um, so with that comes a ton of recognition from the owners, the employees, their customers, things like that. And then there's a ton of product listing. So we have 60,000 active styles and, you know, we have everything from a no name brand you've never heard of before to big brands like Birkenstock or, you know, Cool brands like queen of sparkles and buddy love and things like that. We really rely on like the boutiques to do all the merchandising and the product descriptions and things like that.
AI assessment note: “a lot of it was done for us. Um, but a lot of it”