Q And these are, these are typically, again, and are more enterprise folks, top-down approach. Tell me more about the backstory here. When did you launch the company?
A We launched the company in 2012. Okay, twenty-twelve. Yeah, 2012, uh, started, you know, with a, with a, uh, with an idea originally, and we built a product, and then we wanted to see, so to speak, if the dogs eat the dog. We started bootstrapping it, creating, um, um, content ourselves, and syndicating it out there just to see how it works. It did pretty much work very well, and very soon after, we started, uh, basically opened up the platform for our clients to use it on a, So to speak on a SaaS basis, as I said, we sell it on a volume of production basis, but essentially it's very close to a SaaS business, uh, and then moved on to publishers. And later on, we started marketing the platform or similar platform to agencies and brands.
AI assessment note: “We launched the company in 2012.”