The Exchanges

Q Four million run, right? Okay, let's go to video ask. Tell us what the product does.

A Yeah, so it's an async video interaction tool. Essentially, you can build a, um, A kind of workflow journey where you can take, uh, people through a journey. You ask questions via video. You can collect answers via video, text, audio, multiple choice. You can collect the payment, NPS, and, and you can do like a series of these things just like a form. Uh, and the other dimension of it is that, you know, with Typeform, it's just collecting the data and then analyzing it. With videos, there's a step more you can actually respond. So, Uh, you can respond by video and then you get into like an, in like a asynchronous video conversation. It's really just a great way to get like face to face with customers or anyone like, like, uh, you know, in a business context, of course, like in the most effective and quick and visceral manner.

AI assessment note: “it's an async video interaction tool. Essentially, you can build a, um, A kind of workflow journey”

Q It's very interesting. So how do you, let's say you launched the paywall here in a couple of weeks, you know, it starts to go off. You need more resources. How do you get more resources, you know, engineers, whatever on the, on this product outside of the main company?

A Well, we're not going to pay well in two weeks, but if we, if we were, and we needed to scale up the team, I, with video ask, we didn't hire too much, uh, internally. We just, we just gradually put people in the team. Um, honestly, like I'm, I'm a big believer. You don't need that many people to launch a product. And actually sometimes the more, the more people you add to it, the sometimes the slower you go. So, you know, I, We'll do a beta now. It's just the two of us. We'll probably add another engineer just to give us a little bit more grunt. And then we'll need to build the paywall and all that stuff, maybe add an extra engineer. And then beyond that, we've got to see how it goes. But I do want to keep things nimble because I think you can move really fast if you have the right people.

AI assessment note: “It's just the two of us. We'll probably add another engineer”

Q And what's driving this sort of R&D roadmap? Is it really wherever you're, whatever you're curious about, or do you have some systematic way to capture feedback from your user base and that's what's driving?

A Nothing systematic. Just the same way that Typeform was built and video ask was built. We just wanted to make more human interactions, uh, around data collection. So that's type form and, and, uh, and video ask, uh, relay goes a bit of a tangent to that because it's not purely data collection. It's more about messaging and conversation, but, but type form is all about helping businesses have better relationships internally, externally. So we think of a purely conversation, uh, Conversate conversational talk could be really useful. Um, plus, you know, we have our day-to-day lives and at work is a lot of conversations and sometimes they can be really inefficient. They can take a lot of time. So we're trying to make it as, as, uh, as helpful as possible, uh, to, to try and help save people time so they can do more of their best work.

AI assessment note: “Nothing systematic. Just the same way that Typeform was built and video ask was built.”

Q ask your audience video questions for your show. Then you have Loom, which I use with my team to record like how-to videos, and I send them off a Loom video, asynchronous video, and then you've got like, you know, Vidyard and that crew that have a little tool internally that is really an enterprise motion version of Loom. So where do you see yourself sort of in the space?

A Yeah, I think, uh, obviously we're in, we're in the video space like those, those that you've mentioned. I think what Vidyard is doing differently is we're going like, Deep into the video interaction kind of form, uh, based, uh, workflow whereby let's say Loon is more about doing presentation and you might have a call to action. Like with videos, you know, we, we, we, we have, we have logic. We, we, we trans, we transcribe everything. We've even released a feature soon where it transcribes live in the browser based on listening. It will jump to a different question. So we're really like, We're really, like, going deep into, like, video interaction without it being one of these video interaction tools where you just, like, put that, you know, like, what do you call, like, hot spots on videos. We're really just trying to, yeah, it's, I would say it's kind of like the next generation type form for people that really want to get visceral.

AI assessment note: “I would say it's kind of like the next generation type form”

Q Well, if everyone's using Relay, right, let's say your vision of what it should be works and gets adopted. What does the world look like?

A Obviously that would be great. I mean, that means that people are not jumping into meetings immediately. Uh, whenever they have something that they want to say, they can actually resolve a lot of things very quickly just by hearing each other's voices. And then also because part of the product is, is very much about capturing meetings from zoom. Uh, analyzing them, splitting them into chapters, uh, getting insights. So we really want to help people that might miss a meeting to catch up very quickly, or to share meetings with other people so they can get, get the insights and, and, and go through it really quickly. I mean, I don't know how many times you've been shared a Zoom recording of, of a meeting, and you, you can't sit there watching the whole Zoom recording. You want to just Be able to just get the nuggets out and really quickly, you know, try to zoom in on certain sections. So what we've built is basically an inbox for all those kinds of, for that kind of communications to ingest your, your zoom meetings later will be other types of meetings as well, but right now we're focusing on zoom. Also the inbox will, will be able to handle the async conversations with, with just audio messages as well. So it's, Yeah, it's something to try, something quite new, so, so it's quite exciting to be able to pull something a bit away from pure data collection and forms.

AI assessment note: “that means that people are not jumping into meetings immediately.”

Q Yeah, that, that would put you on the double track. Yeah. What, um, what makes, I mean, obviously once you get bigger and bigger, doubling becomes trickier, and this price point also, SM, yeah, SMB space, churn is always, always tough. How have you managed churn? Yeah,

A yeah. It gets, uh, well, it's, it's, it's difficult. I mean, it's, it's just an upward battle, and you have to just work at it the whole time. But, I mean, what, what we're doing right now is trying to, like, increase activation to, uh, To, to combat that it's, uh, it's kind of like churn is a longterm thing and it takes a lot of time to kind of hit at that. So you can't just change that overnight. So you have to like build more, more sticky use cases, find better ways for people to stay in the funnel. So we're kind of just very, very focused right now on just like activating as many people as possible. So, so working kind of top of the funnel.

AI assessment note: “what we're doing right now is trying to, like, increase activation”