Q Okay, got it. So six bucks on a hundred or, or whatever, 60 on, on a thousand. That's helpful to understand. And let me ask you a question. Do you see the same pattern that you see with part, like physical gift cards? In other words, how much, uh, go on, uh, unclaimed?
A Yeah, you know, it's, um, this is obviously a big issue in the, in the gift card world. I think, you know, the, if you, if you kind of net it all out, there are, you know, probably four or five percent of, of the value of a gift card, you know, ultimately does not get used. And this is what the industry calls breakage, uh, or just unused value. Um, typically with the, with the brands that we work with, that I would say are kind of the, the better brands, the higher reputation brands, that number is extremely low. Um, so when you're getting a, uh, a gift card to a, uh, a merchant like an iTunes or a Starbucks or, uh, um, an Amazon, the vast majority of that value gets used. So typically the, the paper based or even the physical is Gift cards, uh, maybe even to a local restaurant, uh, where those numbers can be quite a bit higher. It's very low on the types of gift cards that we work with.
AI assessment note: “probably four or five percent of, of the value of a gift card, you know, ultimately does not get used”