Q set that incentive structure though? Cause I can tell you every time I go into CVS, they say, Hey, at the bottom of the coupon, go take our quiz. We want to know what your experience was like. I never, ever, ever have actually done it. So how are you actually getting consumers to go in and take the time to send that and answer that question from Burger King?
A Yeah, so there's a couple of ways. So with our, with our mobile app, the incentive is, is cash. Cash is always king. You know, people don't want vouchers or the chance to maybe win an iPad, you know, one in a 20,000 or whatever. So, um, consumers are rewarded with cash rewards. You know, the typical reward for taking a survey is like 15 to 20 pence for like 20 minutes work, which is why there's such a big problem with doing that. So we made our kind of video response a premium response. We pay about a dollar to a dollar 50. For each response that people leave, and when they get to 15 dollars, they can, they can cash out. Um, the other way our technology is being used is we're actually, rather than people having to download an app and sign up to be part of our panel, um, brands like Burger King or CVS can actually drop our technology into their surveys, um, that are promoted on the receipt to allow video within there. But where our view is, is that, you know, no one wants, as you said, you never took the survey because it's like 30 questions, it's all about the brand and what they care about. If you just want to give some feedback, you want to talk in that way. And what we found is that people tell you about six to eight times more just by talking, you know, they find it far easier to articulate themselves, um, verbally than they do in a kind of written form.
AI assessment note: “with our mobile app, the incentive is, is cash. Cash is always king.”