The Exchanges

Every argument clarity score on this site is built from rows on this page. Each question and answer was assessed with names hidden, the host's own answers included, on four things from 1 to 5: directness (does it answer the question asked), coherence (do the ideas follow), precision (concrete details and clear references), compression (says a lot per word). The weighted mix (30/30/25/15) is the exchange score. A person's published score averages their exchange scores on raw tape only, at least 8 of them, shrunk toward the cohort mean. Full method →

Craig Hewitt no published score: no usable exchanges on raw tape, and a fair score needs 8+ · coarse estimate ≈4.5/5 from 6 produced feed exchanges record → ← everyone

Every exchange below was scored with names hidden, four dimensions each from 1 to 5. An exchange's score is 0.30·directness + 0.30·coherence + 0.25·precision + 0.15·compression. The published score averages the raw tape exchange scores and shrinks small samples toward the cohort mean, so five great answers can't beat twenty good ones. Produced feed rows count only toward coarse estimates, never toward a full score.

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Answered produced feed D 5 · C 5 · P 5 · Cm 4 4.85

Q Yeah. Yeah. Yeah. It's more of a, so let's go down that path for a second. How are people finding you? What's the, what's the playbook here?

A Yeah, so we do, uh, we, we do a lot in kind of content and SEO. That's, that's kind of our main acquisition strategy these days. Um, we also have a WordPress plugin that we own and maintain called Seriously Simple Podcasting. That is, uh, that is kind of the way a lot of folks find us is through a WordPress integration. So if you have a WordPress site, it's called Seriously Simple Podcasting. So if you have a WordPress site, you want to kind of Plug in a blog to it or a podcast. I'm sorry. Then you install our plugin, let you kind of add a podcast area to your site, manage RSS feed from there. And then cast us as a hosting platform is a, an optional kind of add on that, that you can have there.

AI assessment note: “we do a lot in kind of content and SEO. That's, that's kind of our main acquisition strategy”

Answered produced feed D 5 · C 5 · P 5 · Cm 4 4.85

Q Okay. Interesting. So then fast forward to today, your, your entire kind of product suite, someone listening right now, thinking about launching their own podcast, what do they get if they start paying you?

A Yeah, so, uh, the beauty of what we do between Serious System of Podcasting and Castos is you're able to manage all of your podcast content and your feed from your WordPress site, so you own all of that entirely. But Castos hosts the media files. So for your show, you sure you have a media hosting platform that all your files sit on so that your files are not served from the same place that your website is served from. So every Tuesday morning or every day, your podcast comes out, 10,000 people download it. You don't want all of that strain coming from your web server. So we offload the resources of those audio files to the Castos platform, but you're able to manage all of your content right from WordPress, which is, you know, where most people are most comfortable.

AI assessment note: “you're able to manage all of your podcast content... But Castos hosts the media files”

Answered produced feed D 5 · C 5 · P 4 · Cm 4 4.60

Q fund returns will come from companies exiting, not dividends, which is kind of the, in my opinion, that's sort of the idea of what they're building, which is you never have to sell. You can build a great profitable company, pay yourself You know, dividends, and oh, by the way, pay us our dividend cut as well. What are your thoughts on that as a founder on the other side?

A Um, so I mean, you know, being in the podcasting space, we're not, you know, a CRM where we're going to be around forever, and we think we could be around forever. You know, there's just a ton of kind of velocity in the podcasting space these days, and so we expect something to happen with our business in the next Five years, say. And so that's, that's a lot of why we joined Tiny Seed, and that's, that's kind of the, the path I expect us to take is something will happen. I don't know what that is. We have a lot of options because, you know, now we're profitable. Um, but, but I'm surprised to hear, uh, that, that you're surprised by that because I view, like, Tiny Seed getting their money back being mostly in, in exits for, for founders. Um, just because I think that's the way a lot of businesses go. I think a lot of people will exit at some point.

AI assessment note: “I view, like, Tiny Seed getting their money back being mostly in, in exits”

Answered produced feed D 5 · C 5 · P 4 · Cm 4 4.60

Q Why do you, why do you equate an exit to ambition? I would argue that there are extremely ambitious founders that have built great profitable companies, and that's actually sometimes harder to do than get some big exit.

A Yeah, I think that's a fair point. I think that, you know, if you look at really kind of changing your life and putting you on a different trajectory, you know, selling a business for twenty million and taking home, you know, whatever, 10, uh, changes your life versus a business that, that cash flows, you know, half a million dollars a year. That's great, but you can't just go F off and do whatever you want for the rest of your life. Like if you sold for a bunch, a bunch of money, And you could just put that into dividend funds and things like that, then, then you have complete control over your life. And there's a different kind of risk, I guess, uh, involved with your, uh, your path from there.

AI assessment note: “selling a business for twenty million... changes your life versus a business that, that cash flows”

Answered produced feed D 5 · C 5 · P 4 · Cm 4 4.60

Q Ok, interesting. Very cool. Um, where do you see, just cause you have so much data here, you know, audio, people know audio is hot, people know podcasts are hot. What do you see happening with podcasts over the next 12 to 24 months in terms of the market overall?

A Yeah, man, I think you're seeing an increase, and, and, I think it will continue to increase. And the reason is there's so much saturation in written content. People's attention spans are short and getting shorter. And so content they can consume on the go in whatever kind of format or medium or style that they want in podcasting is really appealing for a lot of folks. So I think you're going to start seeing more people getting into podcasting in the B to B space, you know, providing podcasts around company culture and things like that. Um, Just because not everybody wants to sit and read a 2000 word blog post. So you and I can talk for 20 minutes and cover all the same content as someone would have to sit and read a blog post for 30 minutes in one spot for.

AI assessment note: “I think you're seeing an increase, and, and, I think it will continue to increase.”

Answered produced feed D 4 · C 4 · P 4 · Cm 4 4.00

Q A 120,000. Okay. Interesting. And what was that process like the onboarding process there for tiny seat? Yeah.

A Yeah. I mean, you know, they, they had kind of their standard deal. I'm sure I and I talked about that, uh, when he was on it and we, we didn't have kind of too many questions there and, you know, we signed up there and they took a percentage of equity, um, in return for, for that investment. And, uh, and with that, we, we hired our first marketer and kind of took one of our engineers full time. That's what we used a lot of the money for, I think. The first cohort was a little different than the second and probably subsequent ones in that a lot of, uh, companies, the first cohort kind of weren't to profitability and didn't have a good degree of product market fit. We did, I think, um, we, it was probably around the time I was on the show last is, you know, we were, you know, paying my salary and everything. And so we were able to just take that money and invest it in growth. Not in, you know, paying my salary and paying rent and things like that.

AI assessment note: “they had kind of their standard deal... we signed up there and they took a percentage”

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