Q So you went away from SAS then, but now you have a renewed comfort, you know, confidence in SAS because you're moving back to that. Why?
A Yeah. Uh, I just think we can service a lot of people, uh, you know, with a very specific set of problems. So where are we focused? We are, Uh, as, as you mentioned earlier, Facebook ad tech partners, but we're focused on local at scale. And so when companies want to run 300 dollar a month campaigns across say a thousand locations or 500 locations, it's too complicated to, to, to actually engage in that. There's a lot of problems with it. The native tools don't support it very well. So that's a real niche and a real opportunity. That's a very specific problem with a very specific set of customers. And, and then there's needs there that are unserved currently. And so a lot of brands right now just do an antiseptic campaign nationwide or internationally. They don't take advantage of what, you know, people in a local market might care about or might think about. And so we've built a scale platform for that life cycle. And, and so, you know, what we really kind of did is went back to the drawing board Worked very closely with a lot of customers and found a niche that we think we can own that we also think is defensible. And so, so that's why we're sort of back, going back towards the SaaS side.
AI assessment note: “found a niche that we think we can own that we also think is defensible.”