The Exchanges

Q So how are you helping a brand earn that?

A So what we're doing is we're providing the intelligence on where does your brand exist currently? Who's talking about your brand and then what channel is it? And so, You know, I started this, this kind of quest with like a simple question. How do you, where does my brand exist in search? Like that question was not being answered. Like that solution was not out there. Um, you can find out your website, you can find out your advertising. You couldn't just figure out like how within this SERP, how are people finding my brand? So visibly actually looks at the content behind every single link on the page and identifies yes or no. Is your branded content present on that page? Um, and then number two, what we're doing is we're segmenting all the results by, um, common channels that kind of mapped different marketing departments. So we're identifying all the PR hits on the page. We're identifying all the brand owned hits on the page. We're also identifying all the e-commerce that's on the page. And so once you can do that and you get this like nice map of where your brand is and where it's not, and it's also channel specific, you can have your PR team, like take a look at those and say, oh yeah, we could definitely get you there. Or your e-commerce team says, oh, like there's a merchandising opportunity there, which we're under leveraging.

AI assessment note: “visibly actually looks at the content behind every single link on the page”

Q X. We need to get to that amount to get to profitability, like as quick as possible. So obviously you want to try and minimize expenses before you have too much, you know, before you have revenue. Um, what have you been able to get? I mean, what's, what are you burning right now per month? We doing like 10 grand a month or like a hundred grand a month?

A Honestly, I think, I think we're doing like 30 to 40 grand a month, um, which is, which is pretty, pretty good. Um, I, I think we can be spending a lot more than that. Um, I'm not paying myself right now, you know, um, and you know, we have a, we have a, one of our engineers is basically working, um, for, for equity only. So I think we're cutting As many costs as possible at this stage in the game, you know, it is all about getting to a paid product, which we expect will be out sometime this fall. Um, at which point, you know, we, we hope that we can kind of develop our, our freemium user base to a level that some of the people will see the value in what we're doing and want to jump onto a more premium level.

AI assessment note: “we're doing like 30 to 40 grand a month”

Q And how did you get those? It's not easy to get your first hundred.

A We're about three weeks in. Um, so I feel fine with that. Um, you know, it's, it's tough. You know, I, we, we started with our own networks. You know, I, I'm, I'm a, I'm an agency owner, so I know a lot of marketing directors and a lot of other agencies out there and kind of dangled it in front of them. Um, we've also worked with, um, several B to B outlets like, um, like PR week, PR news, uh, PR daily. Uh, we're going to be start doing some more work with the SEO community pretty soon with search engine land, um, search engine journal, um, things like that. Um, we're chatting about search engine visibility strategy on podcasts. We're talking, telling people, you know, as an agency owner, like this was not an idea that I just came up with one day. It was, this started four years ago. With my PR clients saying, how do we have more impactful PR hits? And we, we, we recognized at that point the most impactful thing we could do for our clients as a PR team was win more placements in search. Atop a search. And the places that their websites couldn't rank. And, um, we kind of developed a practice around it. And then, you know, the idea was, is like, how the heck do we scale this? We need somewhere. Um, and that's when I had that question saying, where does my brand exist in search? How do we audit these, these, these searches?

AI assessment note: “we started with our own networks... worked with, um, several B to B outlets”

Q But can't you hedge that by getting like pre-sales to some degree?

A Yeah, we just haven't built a product yet, you know, that we can sell yet. Um, And I, I'm, I feel pretty confident we, you know, once you have this data, there's so much you can do with it. Like for instance, I'll give you another example of how we can apply this data is, um, cost per click. People are spending a lot of money on, um, on, on paid campaigns and on Google ads. If you had a measure, if you had a measure stick telling you what's the likelihood that someone's going to find you organically versus like not find you organically, um, that would, that would inform your cost per click strategy. So we can do that now. We can, we can, we can tell you like, what's your organic visibility on any page, not you, not your website, your organic visibility. So across every single, all these links are talking about you or not talking about you. Um, and, and if you have strong organic visibility already, Um, among, you know, whatever, how many keywords, like thousands of keywords, um, you can perhaps shift your cost per click strategy toward keywords you have less organic visibility on or less of a chance to actually, um, get that customer.

AI assessment note: “we just haven't built a product yet, you know, that we can sell yet”