Q Okay, very interesting. Okay, cool. Put this on a timeline for me. When did you guys launch the business?
A So we met, uh, Sullivan, my co-founder and I, we worked together about 13 years. We came up with the idea back in 2013, 20 14, um, because we were working on facial recognition software and consumer behavior analytics. I'm grew up in Texas, big sports fan. And so I said, Matt, it's crazy that we can trigger content based on a person's face and age and gender and all this stuff. But when I go to sports, it's the same advertising that it's been for the last. 40 years. Um, that was in 2013. I said, we can probably program something down to the armrest so you can scan it and get exclusive content. So the problem was back then is that originally it was let's put NFC chips in the tags and people can tap it. Um, and let's put QR codes on top as a stopgap. But way back then, QR code scanning wasn't native on iOS devices. You still had to download an app in order to do it. And so if we were going to ask them to do that, you might as well ask them to download the team app. Um, and so we waited until 2018 when, uh, QR code scanning became natively unlocked on iOS devices and on Android. And that's when we said, hey, okay, we need to go and see what we can do in this market.
AI assessment note: “we waited until 2018 when, uh, QR code scanning became natively unlocked”