The Exchanges

Every argument clarity score on this site is built from rows on this page. Each question and answer was assessed with names hidden, the host's own answers included, on four things from 1 to 5: directness (does it answer the question asked), coherence (do the ideas follow), precision (concrete details and clear references), compression (says a lot per word). The weighted mix (30/30/25/15) is the exchange score. A person's published score averages their exchange scores on raw tape only, at least 8 of them, shrunk toward the cohort mean. Full method →

Brendan King no published score: no usable exchanges on raw tape, and a fair score needs 8+ record → ← everyone

Every exchange below was scored with names hidden, four dimensions each from 1 to 5. An exchange's score is 0.30·directness + 0.30·coherence + 0.25·precision + 0.15·compression. The published score averages the raw tape exchange scores and shrinks small samples toward the cohort mean, so five great answers can't beat twenty good ones. Produced feed rows count only toward coarse estimates, never toward a full score.

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Answered produced feed D 5 · C 5 · P 4 · Cm 4 4.60

Q I know. That's why I asked. I see you smiling big, so we'll, we'll infer what we can there. But anyways, back to your business. So is it a pure place to ask business, or is it more like a marketplace, transaction fees?

A So, you know, it's, uh, it's been an evolution. So we started with a point solution products. So listing management, like Yext, reputation management, social media management, website products. And as we, uh, had, and we went to media companies, as they resold those products, we realized They didn't really have a product problem. They had a sales and marketing problem, a fulfillment problem, a delivery problem, a proof performance problem. So we started to build out our platform. So we're almost a sales and marketing automation platform to help them sell those products. And they were selfishly, it was built to sell our own products. But as we did that, We realized that, hey, we could sell any products. So we've now built a marketplace. We've got about, uh, six, 75 other products integrated against it, and we're bringing in some pretty big name brand products into that marketplace.

AI assessment note: “So we've now built a marketplace. We've got about, uh, six, 75 other products”

Answered produced feed D 4 · C 5 · P 5 · Cm 4 4.55

Q So on, and which one of those revenue models are, are, is more meaningful for you? First level SaaS or second level you taking a cut?

A It's interesting. When we started, we were a point solution provider. So we started by building a listing management system. Reputation management and social media management, and we sold those to, and when our partners resold those, we only made money if they made money, but as we, uh, as we evolved in about 2014, 15, we realized that our partners didn't have a product problem. They had a scale problem, a sales and marketing problem, a fulfillment problem, a delivery problem, and so we started to charge a subscription just to use our platform, and, um, Our subscription revenue is, uh, is now about a third of our, of our revenue, so it's very meaningful, but our second order revenue is really what's really important. So, uh, you know, our partners, um, won't pay us the subscription if they don't make money. So, uh, we only succeed if they succeed.

AI assessment note: “subscription revenue is, uh, is now about a third... but our second order revenue is really what's really important”

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