The Exchanges

Every argument clarity score on this site is built from rows on this page. Each question and answer was assessed with names hidden, the host's own answers included, on four things from 1 to 5: directness (does it answer the question asked), coherence (do the ideas follow), precision (concrete details and clear references), compression (says a lot per word). The weighted mix (30/30/25/15) is the exchange score. A person's published score averages their exchange scores on raw tape only, at least 8 of them, shrunk toward the cohort mean. Full method →

Blake Smith no published score: no usable exchanges on raw tape, and a fair score needs 8+ · coarse estimate ≈4.5/5 from 4 produced feed exchanges record → ← everyone

Every exchange below was scored with names hidden, four dimensions each from 1 to 5. An exchange's score is 0.30·directness + 0.30·coherence + 0.25·precision + 0.15·compression. The published score averages the raw tape exchange scores and shrinks small samples toward the cohort mean, so five great answers can't beat twenty good ones. Produced feed rows count only toward coarse estimates, never toward a full score.

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Answered produced feed D 5 · C 5 · P 5 · Cm 4 4.85

Q That's great. And explain what people are buying. For people that didn't hear the first episode, what are they getting?

A Yes, so Cloudwell is an everyday styling app. Actually, this has changed a good bit since the last time you and I spoke. Everyday styling app that literally dresses you from the clothes already in your closet every day that helps you achieve a minimal and interchangeable wardrobe over time. So based on what you're wearing, what you're not wearing, we'll actually say, hey, you should maybe get rid of some items that Or keep these items or buy these types of items. Um, what's different about us is that we don't try to sell clothing to anybody. All we do is actually, we work for the customer, just dressing them every day. Um, and so with that, we can actually deliver minimalism. Unlike a lot of other people who are maybe, uh, have a incentive to try to get you to buy more.

AI assessment note: “Cloudwell is an everyday styling app that literally dresses you from the clothes”

Answered produced feed D 5 · C 5 · P 5 · Cm 4 4.85

Q And what's the story there? You know, my first company, I started with, you know, three and ended with one. Uh, what happened there? Did it, were people just not focused? So they left or what?

A Yeah. Uh, I'd say with one of my co-founder, my closest co-founder, Tim Brunk, who's still actually a close friend. Um, and he served on the board. Um, we just realized that we both were made to lead companies. Um, and you can't really have two, two head leaders in a company. And so I think we kind of realized like, Hey, I didn't sign up to work for you. You didn't sign up to work for me. And so, uh, we left on really good terms and actually he and I, we talk multiple times a week now, so we're still good friends. Um, and then the other was just an early on one where it was a, uh, it was our head of technology and he just got snagged by a great company.

AI assessment note: “we both were made to lead companies. Um, and you can't really have two”

Answered produced feed D 5 · C 5 · P 4 · Cm 4 4.60

Q like for her. Now I know nothing about what a millennial mom might or a millennial Female might go through on a daily basis, but I imagine they have to do a bunch of extra upfront work so that your app can work, like take pictures of the clothes and all that. What's the onboarding look like and how do you make that worth it for them to do it?

A Dude, that is the most important question because people have tried to do this idea before. They haven't done it at SAS. They haven't done it toward minimalism. People have tried to do the, you know, stylus in your back pocket. I talked to several product managers, um, two product managers of those companies and found that like onboarding was the biggest issue. And so, um, what we've done is we, um, We actually did, um, you know, the Google Ventures, like, sprint design process. Yep. Um, yeah, we did that, and what we found is that people don't actually care if we have literally exactly their item. So, like, for instance, that shirt right there, right now, It just looks the same. And so it's not really a big deal. So what we do is we provide a feed of all the potential items or the most commonly occurring items in a person's wardrobe. And then all you have to do is literally just tap on the items that you own Yeah, but.

AI assessment note: “we provide a feed of all the potential items... all you have to do is literally just tap”

Answered produced feed D 4 · C 4 · P 4 · Cm 4 4.00

Q Got it. So you think maybe last time when we took that data, it was like annual plans included in that? Like it wasn't deferred over 12 months or something like that?

A We were actually billing quarterly at the time. So if you have a fat quarter three months ago, then suddenly it was coming again. Um, so we still have a bunch of legacy customers doing that. So there's some variability. Um, but we also have seen, um, Last time you and I spoke, we were on a, on a web app. Um, so literally everything was done on the web, and we kind of slapped together this beta, and we were seeing a lot of growth from it. Uh, but 80% of our customers were actually, uh, using the web app on their mobile device. Um, so we actually, in the past year, we've launched a mobile app that much more directly, uh, I guess relates to what people expected and desired.

AI assessment note: “We were actually billing quarterly at the time.”

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