Q Were you quitting PMG or, or, or where were you, like, where'd you experience this problem?
A We have a very unique kind of, uh, backstory where, uh, we were solving a lot of problems at PMG, um, with internal technology, um, where we were doing things like automating bids, automating budgets, ad creation, um, turning things on and off based on inventory files and stuff like that. And, uh, we were templatizing this to be able to run it across all of the like fortune a thousand clients that PMG worked with. And we realized that there were much larger use cases than just the marketing side. Um, for all the data and the automation that we were putting in place. And so Shipyard is actually the, uh, like child product of something that was built at PMG. Uh, we ended up splitting things off, um, and spinning the technology out on its own to focus on a totally different sort of, uh, ICP of your typical data engineer, analytics engineer, uh, and everything else there, because we felt like with the massive amount of growth in the data ecosystem, that was something that we wanted to make sure we could capitalize on and help those teams, um, be able to build workflows more effectively.
AI assessment note: “we were solving a lot of problems at PMG, um, with internal technology”