Q So tell us what, what it's obviously you launched in 2014, it's now 2016, two years later. What does giftstarter do and how do you make money?
A So gift starter is still around, but, um, over the past two years, we've now focused a hundred percent on the consumer side of the business. And so gift start is a destination for consumers. Um, we allow people to take anything that's sold online and make it, um, into affordable chunks. So that's like a thousand dollar soda for a sofa. It's really hard for one person to afford. Well, just, um, why not break it into 20 dollar affordable pieces or 50 dollar affordable pieces? And then your friends and family can come in and buy one piece for 20 dollars or five pieces for a hundred dollars. Once it's funded, we ship you the actual sofa. And so it's a full end to end automated process, everything from sourcing the products that are sold online to fulfilling it. So it's basically crowdfunding or friend funding for e-commerce.
AI assessment note: “we allow people to take anything that's sold online and make it, um, into affordable chunks.”