Q Okay. Got it. Um, what about demand side?
A So demand side, yeah, it's a, it's a lot of what we can say. There's a, obviously from a funnel standpoint, you can talk about kind of awareness and acquisition, um, from awareness, you know, that is planting seeds, right? Acquisition has a more direct or immediate ROI. Awareness is a little bit more just planting the seeds. So when we talk about an investment, not just kind of short term turnaround, um, I'd say there's two that come to mind. Um, one is kind of, let's say podcasts would be a good example. We do some advertising on podcasts, but also direct mail. Um, so thinking about, you know, a little bit of paid media that we do to kind of, uh, spread the word. Um, but the other one would really be from an investment standpoint. That's probably more pertinent to this conversation is our stores. Um, our stores are certainly an investment in something that we, we, you know, see a big model going forward. The two stores we have open right now, Both started as pop-ups and grew, um, you know, significantly since then. We've signed longer-term leases as we've understood the model, uh, that works for us.
AI assessment note: “So demand side, yeah, it's a, it's a lot of what we can say.”