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Q Before we move on to profit sharing and how you build a great team and keep great humans around you building ConvertKit, touch on affiliates real quick. How much revenue did you pay out to affiliates in 2020?
A I don't have that number off the top of my head. Um, Affiliates has been a huge channel for us and, and it's been declining. Uh, let's see. Affiliates is growing. I would just say that other channels have been growing faster. Um, so affiliates are how we grew, you know, substantially for a long time. And at one point affiliates, um, we're driving, uh, a little over 30% of all of our revenue. That's probably dropped, um, into the 20, 20% range as like the Well, so if we talk about flywheels or compounding, you know, these things affiliates kicked off a lot faster. And then now you like over time you get search coming in lower or like more slowly, but then search turns into this monster. Yeah, exactly. And so it's like affiliates are still growing. It's just that search is now outpacing it as far as the, the growth. Um, So yeah, affiliates have been absolutely massive. And it's just that like a lot of it is the type of business that we're in, right? If we're selling to traditional businesses, then like we had an affiliate program, then at your chamber of commerce event, that's not a thing anymore. But, um, you know, you'd be like, oh, look, I'm using ConvertKit. You tell like three of your friends, but in the community that we're in, right, a blogger used us and loves us and, and tells 10,000 of their closest friends, like, Use ConvertKit.
AI assessment note: “I don't have that number off the top of my head.”
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Q Before we move on to profit sharing and how you build a great team and keep great humans around you building ConvertKit, touch on affiliates real quick. How much revenue did you pay out to affiliates in 2020?
A I don't have that number off the top of my head. Um, Affiliates has been a huge channel for us and, and it's been declining. Uh, let's see. Affiliates is growing. I would just say that other channels have been growing faster. Um, so affiliates are how we grew, you know, substantially for a long time. And at one point affiliates, um, we're driving, uh, a little over 30% of all of our revenue. That's probably dropped, um, into the 20, 20% range as like the Well, so if we talk about flywheels or compounding, you know, these things affiliates kicked off a lot faster. And then now you like over time you get search coming in lower or like more slowly, but then search turns into this monster. Yeah, exactly. And so it's like affiliates are still growing. It's just that search is now outpacing it as far as the, the growth. Um, So yeah, affiliates have been absolutely massive. And it's just that like a lot of it is the type of business that we're in, right? If we're selling to traditional businesses, then like we had an affiliate program, then at your chamber of commerce event, that's not a thing anymore. But, um, you know, you'd be like, oh, look, I'm using ConvertKit. You tell like three of your friends, but in the community that we're in, right, a blogger used us and loves us and, and tells 10,000 of their closest friends, like, Use ConvertKit.
AI assessment note: “I don't have that number off the top of my head.”
