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Sep 27, 2016 · 20m · top-founders

EP 430: $400k in 2015, Focused $30k Funnels In 2016 For Instagram Help with Sue B. Zimmerman

Sue B. Zimmerman · 9m spoken Nathan Latka · 9m spoken
0:00 / 0:00

gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

Host Nathan Latka interviews Instagram marketing expert Sue B. Zimmerman, exploring her multi-tiered digital product funnels, paid webinar strategies, group coaching models, and transition from retail entrepreneurship to a half-million-dollar online education business.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Nathan holds 49.9% of the talking time here. How this is scored →

Nathan as informed peer 4.0 Guest teaching 2.6 Guest disagreement 1.0 Nathan pushing back 2.6
05100:0010:0020:001:34–6:45 · Nathan as informed peer 4/10 Introducing Instagram Expert and Educator Sue B. Zimmerman Nathan digs into the tactical economics of Sue's new Instagram Stories paid webinar launch, prompting her to explain list segmentation, pricing tiers ($9.99 vs $19.97), and expected revenue.6:46–11:00 · Nathan as informed peer 6/10 Structuring the Product Funnel and Ready Set Gram Launch Nathan runs annual run-rate math on a single $5k launch to question Sue's overall revenue potential, prompting her to detail her entire tiered product ladder from low-ticket tripwires to $4,200 coaching hives.11:00–14:06 · Nathan as informed peer 5/10 High-Level Business Financials and Cape Cod Retail Origins Nathan frames Sue's credibility beyond basic info-marketing, drilling into her top-line numbers ($400k in 2015, $500k goal) and speaking compensation structures.14:06–17:27 · Nathan as informed peer 2/10 Social Media Challenge and Community Connection Details Sue pitches an audience participation hashtag challenge before Nathan moves into sponsor reads for Toptal and HostGator.17:27–19:49 · Nathan as informed peer 3/10 The Famous Five Rapid-Fire Questions with Sue Zimmerman Nathan conducts the Famous Five, where Sue playfully deflects giving her exact age while sharing insights on past business ventures.1:34–6:45 · Guest teaching 3/10 Introducing Instagram Expert and Educator Sue B. Zimmerman Nathan digs into the tactical economics of Sue's new Instagram Stories paid webinar launch, prompting her to explain list segmentation, pricing tiers ($9.99 vs $19.97), and expected revenue.6:46–11:00 · Guest teaching 4/10 Structuring the Product Funnel and Ready Set Gram Launch Nathan runs annual run-rate math on a single $5k launch to question Sue's overall revenue potential, prompting her to detail her entire tiered product ladder from low-ticket tripwires to $4,200 coaching hives.11:00–14:06 · Guest teaching 3/10 High-Level Business Financials and Cape Cod Retail Origins Nathan frames Sue's credibility beyond basic info-marketing, drilling into her top-line numbers ($400k in 2015, $500k goal) and speaking compensation structures.14:06–17:27 · Guest teaching 1/10 Social Media Challenge and Community Connection Details Sue pitches an audience participation hashtag challenge before Nathan moves into sponsor reads for Toptal and HostGator.17:27–19:49 · Guest teaching 2/10 The Famous Five Rapid-Fire Questions with Sue Zimmerman Nathan conducts the Famous Five, where Sue playfully deflects giving her exact age while sharing insights on past business ventures.1:34–6:45 · Guest disagreement 1/10 Introducing Instagram Expert and Educator Sue B. Zimmerman Nathan digs into the tactical economics of Sue's new Instagram Stories paid webinar launch, prompting her to explain list segmentation, pricing tiers ($9.99 vs $19.97), and expected revenue.6:46–11:00 · Guest disagreement 1/10 Structuring the Product Funnel and Ready Set Gram Launch Nathan runs annual run-rate math on a single $5k launch to question Sue's overall revenue potential, prompting her to detail her entire tiered product ladder from low-ticket tripwires to $4,200 coaching hives.11:00–14:06 · Guest disagreement 1/10 High-Level Business Financials and Cape Cod Retail Origins Nathan frames Sue's credibility beyond basic info-marketing, drilling into her top-line numbers ($400k in 2015, $500k goal) and speaking compensation structures.14:06–17:27 · Guest disagreement 0/10 Social Media Challenge and Community Connection Details Sue pitches an audience participation hashtag challenge before Nathan moves into sponsor reads for Toptal and HostGator.17:27–19:49 · Guest disagreement 2/10 The Famous Five Rapid-Fire Questions with Sue Zimmerman Nathan conducts the Famous Five, where Sue playfully deflects giving her exact age while sharing insights on past business ventures.1:34–6:45 · Nathan pushing back 2/10 Introducing Instagram Expert and Educator Sue B. Zimmerman Nathan digs into the tactical economics of Sue's new Instagram Stories paid webinar launch, prompting her to explain list segmentation, pricing tiers ($9.99 vs $19.97), and expected revenue.6:46–11:00 · Nathan pushing back 4/10 Structuring the Product Funnel and Ready Set Gram Launch Nathan runs annual run-rate math on a single $5k launch to question Sue's overall revenue potential, prompting her to detail her entire tiered product ladder from low-ticket tripwires to $4,200 coaching hives.11:00–14:06 · Nathan pushing back 3/10 High-Level Business Financials and Cape Cod Retail Origins Nathan frames Sue's credibility beyond basic info-marketing, drilling into her top-line numbers ($400k in 2015, $500k goal) and speaking compensation structures.14:06–17:27 · Nathan pushing back 1/10 Social Media Challenge and Community Connection Details Sue pitches an audience participation hashtag challenge before Nathan moves into sponsor reads for Toptal and HostGator.17:27–19:49 · Nathan pushing back 3/10 The Famous Five Rapid-Fire Questions with Sue Zimmerman Nathan conducts the Famous Five, where Sue playfully deflects giving her exact age while sharing insights on past business ventures.

speaking balance: gold is Nathan, purple is the guest (3 minute bins)

0:00 · Nathan 85.2% · guest 14.8%0:00 · Nathan 85.2% · guest 14.8%3:00 · Nathan 13.9% · guest 86.1%3:00 · Nathan 13.9% · guest 86.1%6:00 · Nathan 38.1% · guest 61.9%6:00 · Nathan 38.1% · guest 61.9%9:00 · Nathan 26.3% · guest 73.7%9:00 · Nathan 26.3% · guest 73.7%12:00 · Nathan 29.4% · guest 70.6%12:00 · Nathan 29.4% · guest 70.6%15:00 · Nathan 80.9% · guest 19.1%15:00 · Nathan 80.9% · guest 19.1%18:00 · Nathan 77.7% · guest 22.3%18:00 · Nathan 77.7% · guest 22.3%
Sharpest disagreement ▶ 18:34 Refusal to disclose age

Sue sets a firm boundary when asked her age, playfully shutting down Nathan's inquiry by claiming she is '49 forever'.

 Hardest push from Nathan ▶ 6:46 Questioning annual revenue potential

Nathan calculates that repeating a $5,000 weekly launch only reaches $260k annually and pushes Sue to explain how she manages team priorities to hit larger goals.

 Biggest teaching moment ▶ 7:12 Outlining the tiered product ecosystem

Sue educates Nathan on her full sales funnel, demonstrating how low-ticket lead magnets funnel buyers into $297 core courses, affiliate promotions, and high-ticket coaching hives.

 Nathan holds their own ▶ 8:08 Calculating launch conversion revenue

Nathan instantly calculates the exact launch gross ($35,599 from 367 sales at $97) to dissect the unit economics of her flagship program.
the scores for every segment, with the reasoning behind each
ChapterTopicNathan as informed peerGuest teachingGuest disagreementNathan pushing backWhy
Introducing Instagram Expert and Educator Sue B. Zimmerman 4312 Nathan digs into the tactical economics of Sue's new Instagram Stories paid webinar launch, prompting her to explain list segmentation, pricing tiers ($9.99 vs $19.97), and expected revenue.
Structuring the Product Funnel and Ready Set Gram Launch 6414 Nathan runs annual run-rate math on a single $5k launch to question Sue's overall revenue potential, prompting her to detail her entire tiered product ladder from low-ticket tripwires to $4,200 coaching hives.
High-Level Business Financials and Cape Cod Retail Origins 5313 Nathan frames Sue's credibility beyond basic info-marketing, drilling into her top-line numbers ($400k in 2015, $500k goal) and speaking compensation structures.
Social Media Challenge and Community Connection Details 2101 Sue pitches an audience participation hashtag challenge before Nathan moves into sponsor reads for Toptal and HostGator.
The Famous Five Rapid-Fire Questions with Sue Zimmerman 3223 Nathan conducts the Famous Five, where Sue playfully deflects giving her exact age while sharing insights on past business ventures.

Statements from this episode (8)

Assertion Not checkable as stated
Zimmerman's email list has over 21,000 subscribers
“Which our list is a little over 21,000.”
Sue B. Zimmerman Sep 27, 2016 ▶ 4:10
Assertion Not checkable as stated
Ready Set Gram launch achieved 7% conversion and 368 sales
“We launched that in June, Nathan, and we had a seven percent conversion and 368 sales came in just from the launch.”
Sue B. Zimmerman Sep 27, 2016 ▶ 7:49
Disclosure
Zimmerman charges $3,000 upfront or $700 monthly for six-month coaching
“It's a six month commitment of 4000 dollars, or if they pay in advance, They get to save. No, I'm sorry. It's 4200. It's seven. It's 700 a month. If they pay in advance, they pay 3000.”
Sue B. Zimmerman Sep 27, 2016 ▶ 9:57
Assertion Not checkable as stated
Zimmerman's business generated nearly $400,000 in 2015 revenue
“In 2015, we did almost 400.”
Sue B. Zimmerman Sep 27, 2016 ▶ 11:28
Disclosure
Zimmerman targets $500,000 in business revenue for 2016
“Honestly, 500, half a million, because this year we did a lot of regrouping and we really clean cleaned our list and we refocused a lot.”
Sue B. Zimmerman Sep 27, 2016 ▶ 11:37
Assertion Not checkable as stated
Zimmerman's Cape Cod store generated over $100k in two months
“In two months, I did over six figures in just two months of being open, and that's really where I discovered the power of Instagram, which gave me the credibility to teach it.”
Sue B. Zimmerman Sep 27, 2016 ▶ 12:12
Disclosure
Zimmerman charges $3k to $10k per speaking engagement
“I get between three and 10,000 dollars.”
Sue B. Zimmerman Sep 27, 2016 ▶ 12:50
Assertion Not checkable as stated
Zimmerman's first business, Box Rebellion, reached $1 million in revenue
“At the time, I just didn't have that when I started my first million dollar business, Box Rebellion.”
Sue B. Zimmerman Sep 27, 2016 ▶ 19:23
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