Aug 23, 2017 · 19m · top-founders

760: This Site Has Sold $3m Worth of Athletes Old Gear

Brendan Candon · 8m spoken Nathan Latka · 8m spoken
0:00 / 0:00

gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

In this episode of The Top, host Nathan Latka interviews SidelineSwap co-founder and CEO Brendan Candon to explore how the peer-to-peer sports marketplace scaled past $3 million in transaction volume and raised $3 million in venture capital. Candon reveals the operational strategies, athlete supply acquisition tactics, and unit economics powering the startup's rapid 30 percent month-over-month growth.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Nathan holds 49.8% of the talking time here. How this is scored →

Nathan as informed peer 3.2 Guest teaching 2.0 Guest disagreement 0.5 Nathan pushing back 1.2
05100:0010:001:19–4:57 · Nathan as informed peer 5/10 Tracking SidelineSwap's Revenue and Marketplace Metrics Year Over Year Nathan digs into the revenue and transaction volume numbers from the previous interview versus current performance. When Nathan confuses GMV with net take-rate revenue calculations, Brendan politely corrects his math.4:57–8:28 · Nathan as informed peer 4/10 Solving the Two-Sided Marketplace Dilemma with Unique Supply Brendan explains how SidelineSwap tackled the two-sided marketplace problem by acquiring unique inventory from former college and professional athletes. Nathan listens actively and asks clarifying questions about buyer behavior.8:28–12:32 · Nathan as informed peer 5/10 Expanding Product Categories and Long Term Vision for Sports Families Nathan demonstrates marketplace knowledge by comparing SidelineSwap's vertical niche approach to eBay's early focus on Beanie Babies. Brendan agrees and shares his broader vision of serving sports families.12:32–15:14 · Nathan as informed peer 3/10 Venture Funding Strategy and Building a Distributed Boston Team Nathan invites Brendan to vent about annoying venture capital questions, but Brendan rejects the premise and explains that investor scrutiny on TAM is justified. Brendan also clarifies Nathan's misunderstanding about whether the team is entirely remote.15:14–18:30 · Nathan as informed peer 2/10 Nathan Latka Sponsor Breaks: GetLatka Database and Acuity Scheduling The segment consists of Nathan's sponsor reads followed by a straightforward Famous Five rapid-fire Q&A round where Brendan answers cooperatively.18:30–19:21 · Nathan as informed peer 0/10 Episode Recap and Preview of Upcoming Crypto Entrepreneur Interview Nathan delivers a solo outro summarizing SidelineSwap's key metrics and previewing the next podcast guest. As a monologue, all interaction scores are zeroed.1:19–4:57 · Guest teaching 4/10 Tracking SidelineSwap's Revenue and Marketplace Metrics Year Over Year Nathan digs into the revenue and transaction volume numbers from the previous interview versus current performance. When Nathan confuses GMV with net take-rate revenue calculations, Brendan politely corrects his math.4:57–8:28 · Guest teaching 3/10 Solving the Two-Sided Marketplace Dilemma with Unique Supply Brendan explains how SidelineSwap tackled the two-sided marketplace problem by acquiring unique inventory from former college and professional athletes. Nathan listens actively and asks clarifying questions about buyer behavior.8:28–12:32 · Guest teaching 2/10 Expanding Product Categories and Long Term Vision for Sports Families Nathan demonstrates marketplace knowledge by comparing SidelineSwap's vertical niche approach to eBay's early focus on Beanie Babies. Brendan agrees and shares his broader vision of serving sports families.12:32–15:14 · Guest teaching 3/10 Venture Funding Strategy and Building a Distributed Boston Team Nathan invites Brendan to vent about annoying venture capital questions, but Brendan rejects the premise and explains that investor scrutiny on TAM is justified. Brendan also clarifies Nathan's misunderstanding about whether the team is entirely remote.15:14–18:30 · Guest teaching 0/10 Nathan Latka Sponsor Breaks: GetLatka Database and Acuity Scheduling The segment consists of Nathan's sponsor reads followed by a straightforward Famous Five rapid-fire Q&A round where Brendan answers cooperatively.18:30–19:21 · Guest teaching 0/10 Episode Recap and Preview of Upcoming Crypto Entrepreneur Interview Nathan delivers a solo outro summarizing SidelineSwap's key metrics and previewing the next podcast guest. As a monologue, all interaction scores are zeroed.1:19–4:57 · Guest disagreement 1/10 Tracking SidelineSwap's Revenue and Marketplace Metrics Year Over Year Nathan digs into the revenue and transaction volume numbers from the previous interview versus current performance. When Nathan confuses GMV with net take-rate revenue calculations, Brendan politely corrects his math.4:57–8:28 · Guest disagreement 0/10 Solving the Two-Sided Marketplace Dilemma with Unique Supply Brendan explains how SidelineSwap tackled the two-sided marketplace problem by acquiring unique inventory from former college and professional athletes. Nathan listens actively and asks clarifying questions about buyer behavior.8:28–12:32 · Guest disagreement 0/10 Expanding Product Categories and Long Term Vision for Sports Families Nathan demonstrates marketplace knowledge by comparing SidelineSwap's vertical niche approach to eBay's early focus on Beanie Babies. Brendan agrees and shares his broader vision of serving sports families.12:32–15:14 · Guest disagreement 2/10 Venture Funding Strategy and Building a Distributed Boston Team Nathan invites Brendan to vent about annoying venture capital questions, but Brendan rejects the premise and explains that investor scrutiny on TAM is justified. Brendan also clarifies Nathan's misunderstanding about whether the team is entirely remote.15:14–18:30 · Guest disagreement 0/10 Nathan Latka Sponsor Breaks: GetLatka Database and Acuity Scheduling The segment consists of Nathan's sponsor reads followed by a straightforward Famous Five rapid-fire Q&A round where Brendan answers cooperatively.18:30–19:21 · Guest disagreement 0/10 Episode Recap and Preview of Upcoming Crypto Entrepreneur Interview Nathan delivers a solo outro summarizing SidelineSwap's key metrics and previewing the next podcast guest. As a monologue, all interaction scores are zeroed.1:19–4:57 · Nathan pushing back 3/10 Tracking SidelineSwap's Revenue and Marketplace Metrics Year Over Year Nathan digs into the revenue and transaction volume numbers from the previous interview versus current performance. When Nathan confuses GMV with net take-rate revenue calculations, Brendan politely corrects his math.4:57–8:28 · Nathan pushing back 1/10 Solving the Two-Sided Marketplace Dilemma with Unique Supply Brendan explains how SidelineSwap tackled the two-sided marketplace problem by acquiring unique inventory from former college and professional athletes. Nathan listens actively and asks clarifying questions about buyer behavior.8:28–12:32 · Nathan pushing back 1/10 Expanding Product Categories and Long Term Vision for Sports Families Nathan demonstrates marketplace knowledge by comparing SidelineSwap's vertical niche approach to eBay's early focus on Beanie Babies. Brendan agrees and shares his broader vision of serving sports families.12:32–15:14 · Nathan pushing back 2/10 Venture Funding Strategy and Building a Distributed Boston Team Nathan invites Brendan to vent about annoying venture capital questions, but Brendan rejects the premise and explains that investor scrutiny on TAM is justified. Brendan also clarifies Nathan's misunderstanding about whether the team is entirely remote.15:14–18:30 · Nathan pushing back 0/10 Nathan Latka Sponsor Breaks: GetLatka Database and Acuity Scheduling The segment consists of Nathan's sponsor reads followed by a straightforward Famous Five rapid-fire Q&A round where Brendan answers cooperatively.18:30–19:21 · Nathan pushing back 0/10 Episode Recap and Preview of Upcoming Crypto Entrepreneur Interview Nathan delivers a solo outro summarizing SidelineSwap's key metrics and previewing the next podcast guest. As a monologue, all interaction scores are zeroed.

speaking balance: gold is Nathan, purple is the guest (3 minute bins)

0:00 · Nathan 79.3% · guest 20.7%0:00 · Nathan 79.3% · guest 20.7%3:00 · Nathan 38.7% · guest 61.3%3:00 · Nathan 38.7% · guest 61.3%6:00 · Nathan 29.2% · guest 70.8%6:00 · Nathan 29.2% · guest 70.8%9:00 · Nathan 29.8% · guest 70.2%9:00 · Nathan 29.8% · guest 70.2%12:00 · Nathan 31.4% · guest 68.6%12:00 · Nathan 31.4% · guest 68.6%15:00 · Nathan 82.6% · guest 17.4%15:00 · Nathan 82.6% · guest 17.4%18:00 · Nathan 68.4% · guest 31.6%18:00 · Nathan 68.4% · guest 31.6%
Sharpest disagreement ▶ 13:05 Brendan rejects the idea of 'bullshit' VC questions

When Nathan prompts Brendan to attack venture capitalists for asking trap questions, Brendan pushes back on the host's cynicism by stating that investor questions are completely fair.

Hardest push from Nathan ▶ 3:15 Nathan presses for GMV versus net take revenue

Nathan halts the conversation to make sure the audience understands the distinction between SidelineSwap's total gross transaction volume and its actual net take rate.

Biggest teaching moment ▶ 3:58 Brendan corrects Nathan's GMV calculation

Nathan attempts to multiply revenue by nine to estimate total volume, forcing Brendan to immediately correct him that the calculation runs in the opposite direction.

Nathan holds their own ▶ 10:17 Nathan compares SidelineSwap's niche to early eBay

Nathan demonstrates marketplace domain knowledge by explaining how eBay started with a hyper-focused niche like Beanie Babies before expanding across categories.

the scores for every segment, with the reasoning behind each
ChapterTopicNathan as informed peerGuest teachingGuest disagreementNathan pushing backWhy
Tracking SidelineSwap's Revenue and Marketplace Metrics Year Over Year 5413 Nathan digs into the revenue and transaction volume numbers from the previous interview versus current performance. When Nathan confuses GMV with net take-rate revenue calculations, Brendan politely corrects his math.
Solving the Two-Sided Marketplace Dilemma with Unique Supply 4301 Brendan explains how SidelineSwap tackled the two-sided marketplace problem by acquiring unique inventory from former college and professional athletes. Nathan listens actively and asks clarifying questions about buyer behavior.
Expanding Product Categories and Long Term Vision for Sports Families 5201 Nathan demonstrates marketplace knowledge by comparing SidelineSwap's vertical niche approach to eBay's early focus on Beanie Babies. Brendan agrees and shares his broader vision of serving sports families.
Venture Funding Strategy and Building a Distributed Boston Team 3322 Nathan invites Brendan to vent about annoying venture capital questions, but Brendan rejects the premise and explains that investor scrutiny on TAM is justified. Brendan also clarifies Nathan's misunderstanding about whether the team is entirely remote.
Nathan Latka Sponsor Breaks: GetLatka Database and Acuity Scheduling 2000 The segment consists of Nathan's sponsor reads followed by a straightforward Famous Five rapid-fire Q&A round where Brendan answers cooperatively.
Episode Recap and Preview of Upcoming Crypto Entrepreneur Interview 0000 Nathan delivers a solo outro summarizing SidelineSwap's key metrics and previewing the next podcast guest. As a monologue, all interaction scores are zeroed.

Statements from this episode (11)

Prediction Not publicly verifiable
Candon: SidelineSwap will reach $5M to $6M in 2017 sales
“We are looking to do about five to six million in top line sales this year.”
Brendan Candon Aug 23, 2017 ▶ 2:30
Disclosure
Candon: SidelineSwap takes a 12% cut of GMV as net revenue
“We take a 12% cut. So when our top KPI is gross merchandise volume so we look at how many sales are we driving through the platform. We take a 12% cut of that. That would be our net revenue.”
Brendan Candon Aug 23, 2017 ▶ 3:44
Assertion Not checkable as stated
Candon: SidelineSwap has 15k sellers and 24k buyers
“For sellers, we're around 15,000 sellers, and about 23, 24,000 buyers.”
Brendan Candon Aug 23, 2017 ▶ 4:51
Assertion Not checkable as stated
Candon: Most SidelineSwap purchases are standard gear at 50% discount
“Most of the items you're purchasing are just general items that are 50% off and are still in good condition.”
Brendan Candon Aug 23, 2017 ▶ 8:03
Assertion Not checkable as stated
Candon: SidelineSwap has reached ~$3.5M in cumulative GMV
“About three and a half.”
Brendan Candon Aug 23, 2017 ▶ 8:26
Assertion Not checkable as stated
Candon: A User Once Sold an Instagram Account on SidelineSwap
“So we actually had somebody sell an Instagram account through, through our site that, that they built a large following and wanted to sell it to another kid who wanted to take it over.”
Brendan Candon Aug 23, 2017 ▶ 10:01
Assertion Not checkable as stated
Candon: SidelineSwap Average Order Value Is Around $80
“It's around, it's increasing, but it's around 80 bucks.”
Brendan Candon Aug 23, 2017 ▶ 11:44
Assertion Not checkable as stated
Candon: SidelineSwap Had ~3,000 Buyers and ~1,500 Sellers Last Month
“The, I had probably, you know, 3000 buyers, about 1500 sellers, something in that range.”
Brendan Candon Aug 23, 2017 ▶ 12:22
Disclosure
Candon: SidelineSwap raised $1.8M last summer, reaching $3M total funding
“We raised 1.8 million last summer, and raised a little bit more money this spring. Looks like we'll, we'll, Raise in total. It's going to end up being around three million today.”
Brendan Candon Aug 23, 2017 ▶ 12:46
Prediction Not checkable as stated
Candon predicts sporting goods can support a billion-dollar standalone marketplace
“We truly believe that there will be a sporting goods marketplace that this category is plenty big enough to support one. Probably a billion dollar marketplace.”
Brendan Candon Aug 23, 2017 ▶ 13:38
Assertion Not checkable as stated
Candon: SidelineSwap grew 30% month-over-month, averaging 20% for the year
“We grew 30% month of a month. Last month was a big month. We're around 20% for the year.”
Brendan Candon Aug 23, 2017 ▶ 14:19
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