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Aug 28, 2017 · 21m · top-founders

765: How This Coach Can Charge $80k+ per Year for One Gig

Cameron Herold · 10m spoken Nathan Latka · 9m spoken
0:00 / 0:00

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In this episode of The Top, business coach and former 1-800-GOT-JUNK COO Cameron Herold explains how he built an elite executive advisory practice commanding retainers over $80,000 per year. Herold breaks down his operational scaling frameworks, book monetization strategies, and advanced real estate tax tactics for preserving high-margin wealth.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Nathan holds 49.2% of the talking time here. How this is scored →

Nathan as informed peer 3.3 Guest teaching 3.0 Guest disagreement 1.0 Nathan pushing back 1.3
05100:0010:0020:001:52–4:48 · Nathan as informed peer 4/10 Cameron Herold's Entrepreneurial Journey and 1-800-GOT-JUNK Nathan probes Cameron's early background, including his time at 1-800-GOT-JUNK and an early pre-Bitcoin virtual currency company. Cameron explains the operational structure and economics of the early private currency platform in an educational, collaborative tone.4:48–7:48 · Nathan as informed peer 4/10 Executive Mentorship and Scaling Company Culture Nathan inquires about executive coaching mechanics and why Cameron opts for cash retainers over pure equity. Cameron breaks down his 90-minute mentoring format, focusing on cultural scaling and practical executive alignment.7:48–11:30 · Nathan as informed peer 4/10 Book Publishing Economics and Speaking Fee Growth Nathan asks why an entrepreneur would write books given poor typical ROI and how ghostwriting works for complex topics. Cameron explains using Book in a Box (Tucker Max), noting that books drive speaking fees from $7.5k to $35k rather than direct book sales.11:30–14:37 · Nathan as informed peer 5/10 Corporate Consulting, Profitability, and Sprint Advisory Nathan asks about consulting with enterprise companies like Sprint and Hootsuite. Cameron explains his high-level, people-and-P&L approach, noting he doesn't need to understand technical telecom details to fix executive operations.14:38–17:20 · Nathan as informed peer 3/10 Personal Wealth Creation and the Augusta Rule Nathan asks about personal wealth management and real estate strategies. Cameron introduces tax strategies like the Augusta Rule, teaching Nathan how renting his personal property back to his business yields an $80k-$90k tax deduction.17:21–20:47 · Nathan as informed peer 0/10 Promotional Segment: GetLatka and The Top Inbox Nathan conducts mid-roll sponsor reads and promotions for GetLatka and The Top Inbox before finishing with the Famous Five standard questions.1:52–4:48 · Guest teaching 3/10 Cameron Herold's Entrepreneurial Journey and 1-800-GOT-JUNK Nathan probes Cameron's early background, including his time at 1-800-GOT-JUNK and an early pre-Bitcoin virtual currency company. Cameron explains the operational structure and economics of the early private currency platform in an educational, collaborative tone.4:48–7:48 · Guest teaching 3/10 Executive Mentorship and Scaling Company Culture Nathan inquires about executive coaching mechanics and why Cameron opts for cash retainers over pure equity. Cameron breaks down his 90-minute mentoring format, focusing on cultural scaling and practical executive alignment.7:48–11:30 · Guest teaching 4/10 Book Publishing Economics and Speaking Fee Growth Nathan asks why an entrepreneur would write books given poor typical ROI and how ghostwriting works for complex topics. Cameron explains using Book in a Box (Tucker Max), noting that books drive speaking fees from $7.5k to $35k rather than direct book sales.11:30–14:37 · Guest teaching 3/10 Corporate Consulting, Profitability, and Sprint Advisory Nathan asks about consulting with enterprise companies like Sprint and Hootsuite. Cameron explains his high-level, people-and-P&L approach, noting he doesn't need to understand technical telecom details to fix executive operations.14:38–17:20 · Guest teaching 5/10 Personal Wealth Creation and the Augusta Rule Nathan asks about personal wealth management and real estate strategies. Cameron introduces tax strategies like the Augusta Rule, teaching Nathan how renting his personal property back to his business yields an $80k-$90k tax deduction.17:21–20:47 · Guest teaching 0/10 Promotional Segment: GetLatka and The Top Inbox Nathan conducts mid-roll sponsor reads and promotions for GetLatka and The Top Inbox before finishing with the Famous Five standard questions.1:52–4:48 · Guest disagreement 1/10 Cameron Herold's Entrepreneurial Journey and 1-800-GOT-JUNK Nathan probes Cameron's early background, including his time at 1-800-GOT-JUNK and an early pre-Bitcoin virtual currency company. Cameron explains the operational structure and economics of the early private currency platform in an educational, collaborative tone.4:48–7:48 · Guest disagreement 1/10 Executive Mentorship and Scaling Company Culture Nathan inquires about executive coaching mechanics and why Cameron opts for cash retainers over pure equity. Cameron breaks down his 90-minute mentoring format, focusing on cultural scaling and practical executive alignment.7:48–11:30 · Guest disagreement 1/10 Book Publishing Economics and Speaking Fee Growth Nathan asks why an entrepreneur would write books given poor typical ROI and how ghostwriting works for complex topics. Cameron explains using Book in a Box (Tucker Max), noting that books drive speaking fees from $7.5k to $35k rather than direct book sales.11:30–14:37 · Guest disagreement 2/10 Corporate Consulting, Profitability, and Sprint Advisory Nathan asks about consulting with enterprise companies like Sprint and Hootsuite. Cameron explains his high-level, people-and-P&L approach, noting he doesn't need to understand technical telecom details to fix executive operations.14:38–17:20 · Guest disagreement 1/10 Personal Wealth Creation and the Augusta Rule Nathan asks about personal wealth management and real estate strategies. Cameron introduces tax strategies like the Augusta Rule, teaching Nathan how renting his personal property back to his business yields an $80k-$90k tax deduction.17:21–20:47 · Guest disagreement 0/10 Promotional Segment: GetLatka and The Top Inbox Nathan conducts mid-roll sponsor reads and promotions for GetLatka and The Top Inbox before finishing with the Famous Five standard questions.1:52–4:48 · Nathan pushing back 1/10 Cameron Herold's Entrepreneurial Journey and 1-800-GOT-JUNK Nathan probes Cameron's early background, including his time at 1-800-GOT-JUNK and an early pre-Bitcoin virtual currency company. Cameron explains the operational structure and economics of the early private currency platform in an educational, collaborative tone.4:48–7:48 · Nathan pushing back 2/10 Executive Mentorship and Scaling Company Culture Nathan inquires about executive coaching mechanics and why Cameron opts for cash retainers over pure equity. Cameron breaks down his 90-minute mentoring format, focusing on cultural scaling and practical executive alignment.7:48–11:30 · Nathan pushing back 2/10 Book Publishing Economics and Speaking Fee Growth Nathan asks why an entrepreneur would write books given poor typical ROI and how ghostwriting works for complex topics. Cameron explains using Book in a Box (Tucker Max), noting that books drive speaking fees from $7.5k to $35k rather than direct book sales.11:30–14:37 · Nathan pushing back 2/10 Corporate Consulting, Profitability, and Sprint Advisory Nathan asks about consulting with enterprise companies like Sprint and Hootsuite. Cameron explains his high-level, people-and-P&L approach, noting he doesn't need to understand technical telecom details to fix executive operations.14:38–17:20 · Nathan pushing back 1/10 Personal Wealth Creation and the Augusta Rule Nathan asks about personal wealth management and real estate strategies. Cameron introduces tax strategies like the Augusta Rule, teaching Nathan how renting his personal property back to his business yields an $80k-$90k tax deduction.17:21–20:47 · Nathan pushing back 0/10 Promotional Segment: GetLatka and The Top Inbox Nathan conducts mid-roll sponsor reads and promotions for GetLatka and The Top Inbox before finishing with the Famous Five standard questions.

speaking balance: gold is Nathan, purple is the guest (3 minute bins)

0:00 · Nathan 72.9% · guest 27.1%0:00 · Nathan 72.9% · guest 27.1%3:00 · Nathan 32.4% · guest 67.6%3:00 · Nathan 32.4% · guest 67.6%6:00 · Nathan 29.9% · guest 70.1%6:00 · Nathan 29.9% · guest 70.1%9:00 · Nathan 35.4% · guest 64.6%9:00 · Nathan 35.4% · guest 64.6%12:00 · Nathan 40.4% · guest 59.6%12:00 · Nathan 40.4% · guest 59.6%15:00 · Nathan 52.4% · guest 47.6%15:00 · Nathan 52.4% · guest 47.6%18:00 · Nathan 70.7% · guest 29.3%18:00 · Nathan 70.7% · guest 29.3%21:00 · Nathan 100% · guest 0%21:00 · Nathan 100% · guest 0%
Sharpest disagreement ▶ 13:30 Cameron dismisses corporate telecom complexity

Cameron bluntly rejects corporate politicking and metric micromanagement at Sprint, stating that industry complexity doesn't matter compared to basic business numbers and culture.

 Hardest push from Nathan ▶ 8:50 Nathan challenges book creation domain expertise

Nathan questions whether services like Book in a Box can actually capture deep, nuanced subject matter without dilution.

 Biggest teaching moment ▶ 16:24 Cameron teaches Nathan the Augusta Rule

Nathan admits he has never heard of the Augusta Rule, prompting Cameron to explain how it originated and how he uses it to generate significant tax savings.

 Nathan holds their own ▶ 13:50 Nathan connects executive coaching to operational metrics

Nathan demonstrates business acumen by extrapolating how high-level advisory targets underlying unit economics and P&L losses over superficial vanity metrics.
the scores for every segment, with the reasoning behind each
ChapterTopicNathan as informed peerGuest teachingGuest disagreementNathan pushing backWhy
Cameron Herold's Entrepreneurial Journey and 1-800-GOT-JUNK 4311 Nathan probes Cameron's early background, including his time at 1-800-GOT-JUNK and an early pre-Bitcoin virtual currency company. Cameron explains the operational structure and economics of the early private currency platform in an educational, collaborative tone.
Executive Mentorship and Scaling Company Culture 4312 Nathan inquires about executive coaching mechanics and why Cameron opts for cash retainers over pure equity. Cameron breaks down his 90-minute mentoring format, focusing on cultural scaling and practical executive alignment.
Book Publishing Economics and Speaking Fee Growth 4412 Nathan asks why an entrepreneur would write books given poor typical ROI and how ghostwriting works for complex topics. Cameron explains using Book in a Box (Tucker Max), noting that books drive speaking fees from $7.5k to $35k rather than direct book sales.
Corporate Consulting, Profitability, and Sprint Advisory 5322 Nathan asks about consulting with enterprise companies like Sprint and Hootsuite. Cameron explains his high-level, people-and-P&L approach, noting he doesn't need to understand technical telecom details to fix executive operations.
Personal Wealth Creation and the Augusta Rule 3511 Nathan asks about personal wealth management and real estate strategies. Cameron introduces tax strategies like the Augusta Rule, teaching Nathan how renting his personal property back to his business yields an $80k-$90k tax deduction.
Promotional Segment: GetLatka and The Top Inbox 0000 Nathan conducts mid-roll sponsor reads and promotions for GetLatka and The Top Inbox before finishing with the Famous Five standard questions.

Statements from this episode (11)

Assertion Partly supported
Herold: Scaled 1-800-GOT-JUNK from 14 to 3,100 employees in six years
“I then became the COO, chief operating officer for a small company called the one 800 got junk. And I took them from 14 employees to 3100 employees in six years.”
Cameron Herold Aug 28, 2017 ▶ 2:22
Assertion Partly supported
Latka: 1-800-GOT-JUNK generated $250 million in revenue in 2015
“They did two hundred fifty million dollars in revenue in 2015.”
Nathan Latka Aug 28, 2017 ▶ 3:07
Assertion Contradicted
Herold: Early virtual currency startup had 30,000 corporate clients including Starwood
“We had 30,000 companies using our currency instead of the US dollar. We had Starwood Hotels, Avis Rent-A-Car, Hard Rock Cafe. They all accepted our electronic currency, which was tied to the US dollar in terms of evaluation, but it was completely backed by not…”
Cameron Herold Aug 28, 2017 ▶ 4:07
Assertion Supported
Herold: Coached BlueGrace Logistics from $80M to $250M revenue in four years
“I started coaching him just over four years ago, and I've coached Bobby Harris and five of his executives for the four years. They've gone from a roughly eighty million dollars in top line revenue to about two hundred and fifty million. They just raised two hu…”
Cameron Herold Aug 28, 2017 ▶ 5:14
Insight
Herold: Culture Is Alignment and Removing Bad Employees, Not Free Food
“Culture is not about the wee room and the free lunch. It's about the alignment with core values, alignment with vision, getting rid of the bad employees.”
Cameron Herold Aug 28, 2017 ▶ 6:00
Assertion Supported
Herold: Tucker Max's Book in a Box charges $25,000 per book
“Because 25,000 is their cost to pull a book out of your head and get it in print.”
Cameron Herold Aug 28, 2017 ▶ 8:39
Assertion Not checkable as stated
Herold: Publishing books increased his keynote speaking fee from $7,500 to $35,000
“Yeah, it used to be 7500 and it's now 35,000.”
Cameron Herold Aug 28, 2017 ▶ 10:53
Prediction Didn’t hold up
Herold: The financial markets are at their absolute peak in August 2017
“I think we're at the very, very peak of a market right now.”
Cameron Herold Aug 28, 2017 ▶ 11:50
Assertion Not checkable as stated
Herold: Pushed Hootsuite aggressively back toward profitability during 2015 leadership meeting
“I led the leadership team meeting for Hootsuite two and a half years ago for Ryan Holmes and his team, and I really, really aggressively pushed them back towards profitability, so they did.”
Cameron Herold Aug 28, 2017 ▶ 11:57
Disclosure
Herold: Sprint pays $160,000 annually for one monthly executive coaching call
“My starting point is 80,000 a year is my starting entry point with any of the clients. And then I have up from there, depending on the size. So I coach the second in command of sprint. So they're paying double that. And I just do one call a month with them.”
Cameron Herold Aug 28, 2017 ▶ 12:50
Disclosure
Herold: Uses Augusta rule for an $80,000 to $90,000 annual tax deduction
“So what I do is my business rents the house from myself for the 16 nights a year that I'm allowed, and I use it for business purposes, and those business purposes are legitimate, and you get a fairly about an 80 or 90,000 dollar tax rate.”
Cameron Herold Aug 28, 2017 ▶ 17:03
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