Jul 24, 2021 · 17m · top-founders
QuickOrder Hits $6m Helping Restaurants Drive Loyalty. Next? Raising $20m on $100m Valuation.
gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions
Nathan Latka interviews Mads Betterkop, co-founder and COO of QuickOrder, exploring how the Nordic restaurant SaaS platform scaled to $6 million ARR through capital-efficient operations, strategic cross-border mergers, and a pending $20M+ Series A expansion.
How this conversation actually went
Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Nathan holds 39% of the talking time here. How this is scored →
speaking balance: gold is Nathan, purple is the guest (3 minute bins)
When Latka asks whether QuickOrder prefers to be acquired or acquire others, Betterkop forcefully and decisively declares they will eat other companies.
Hardest push from Nathan ▶ 3:26 Latka clarifies total funding numbersLatka pauses the conversation to ensure precise accuracy regarding the total capital raised after mishearing 40 to 45 million instead of four to five million.
Biggest teaching moment ▶ 6:10 Betterkop breaks down post-merger cross-sellingBetterkop educates Latka on how combining Norwegian online ordering capabilities with Danish POS systems enabled bidirectional upsells to double ARPU.
Nathan holds their own ▶ 1:28 Latka cites historical SaaS revenue trajectoryLatka demonstrates detailed domain knowledge and podcast archives by quoting exact monthly revenue numbers from QuickOrder's 2019 and 2020 appearances.
the scores for every segment, with the reasoning behind each
| Chapter | Topic | Nathan as informed peer | Guest teaching | Guest disagreement | Nathan pushing back | Why |
|---|---|---|---|---|---|---|
| Welcome Mads Betterkop and COVID-19 Impact on QuickOrder | 5 | 1 | 0 | 0 | Latka cites specific historical metrics from their previous interviews in 2019 and 2020. Betterkop details their revenue expansion to over $500k MRR driven by COVID tailwinds and post-lockdown demand in the Nordics. | |
| Capital Efficiency and Organizational Growth Post-Merger | 5 | 2 | 1 | 1 | Latka explores capital efficiency and clarifies total funding figures after briefly mishearing the total raised. Betterkop explains why merging BI systems post-merger took priority over raising VC capital immediately. | |
| Cross-Selling Strategies and Executive Leadership Restructuring | 5 | 2 | 1 | 1 | Latka asks about merger ownership and executive power dynamics. Betterkop candidly explains stepping down to COO so experienced founder Andy could become CEO, while detailing the bidirectional product cross-sell. | |
| Sponsor Segment: Flatfile Data Onboarding Platform | 4 | 1 | 2 | 1 | Following the sponsor read, Latka explores upcoming Series A expectations and consolidation strategy. Betterkop assertively states their goal is to be the acquirer consolidating the European market. | |
| Sales Team Quotas and Digital Restaurant Guest Data Capture | 5 | 2 | 0 | 0 | Latka proposes IoT and restaurant Wi-Fi data capture strategies to build guest profiles. Betterkop confirms their strategy to digitize offline restaurant guests using payment terminal integrations. | |
| The Famous Five and Decisive Leadership Insights | 3 | 1 | 1 | 0 | Latka runs through the Famous Five rapid-fire questions. Betterkop reflects on learning to avoid consensus democracy in early leadership decisions. | |
| Episode Summary and QuickOrder Performance Recap | 0 | 0 | 0 | 0 | Latka delivers a solo recap summarizing QuickOrder's MRR trajectory from $20k to $500k and upcoming fundraising goals. |