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Aug 10, 2021 · 18m · top-founders

How He Built The Largest Rev Ops Community In The World (and $500k of revenue!)

Jared Robin · 10m spoken Nathan Latka · 5m spoken Frank Bien · 4s spoken
0:00 / 0:00

gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

RevGenius founder Jared Robin breaks down how he bootstrapped a 15,000-member RevOps community from a LinkedIn group chat into a $500,000 business using automated tech stacks, tiered enterprise sponsorships, and lean operations.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Nathan holds 32.8% of the talking time here. How this is scored →

Nathan as informed peer 3.6 Guest teaching 1.4 Guest disagreement 0.2 Nathan pushing back 1.6
05100:0010:000:06–2:59 · Nathan as informed peer 1/10 GetLatka Subscription Promotion and Archive Highlights The segment starts with Nathan's subscription promotion and promotional soundbites before introducing Jared Robin. Jared amicably explains how breaking LinkedIn group chats spurred the migration to a Slack community.3:00–11:12 · Nathan as informed peer 6/10 RevGenius Sponsorship Model and Community Integration Nathan digs deep into RevGenius's operational tech stack, citing detailed revenue metrics about vendor Printful and discussing Google SEO indexing schemas. Jared educates Nathan on the practical nuances between presentation tools like Livestorm and interactive roundtables on Zoom.11:12–14:38 · Nathan as informed peer 3/10 Team Economics, Revenue Projections, and Audience Engagement Nathan presses Jared directly on team size, bootstrapped economics, sponsor pricing tiers, and actual webinar attendance rates. Jared provides transparent data on his 4-person team and path to $500k revenue.14:38–17:05 · Nathan as informed peer 6/10 M&A Potential, Market Valuation, and Long-Term Vision Nathan invokes industry M&A precedents like Sales Hacker and Chorus to probe Jared on eventual buyout prospects and push him to justify his $10M valuation. Jared counters that his target is an IPO given the 60M addressable audience on LinkedIn.17:05–18:14 · Nathan as informed peer 2/10 The Famous Five Rapid-Fire Questions Nathan runs through standard Famous Five rapid-fire questions covering favorite tools, CEO role models, sleep, and career regrets. The interview closes with Nathan summarizing RevGenius's strong acquisition potential in a friendly monologue.0:06–2:59 · Guest teaching 1/10 GetLatka Subscription Promotion and Archive Highlights The segment starts with Nathan's subscription promotion and promotional soundbites before introducing Jared Robin. Jared amicably explains how breaking LinkedIn group chats spurred the migration to a Slack community.3:00–11:12 · Guest teaching 3/10 RevGenius Sponsorship Model and Community Integration Nathan digs deep into RevGenius's operational tech stack, citing detailed revenue metrics about vendor Printful and discussing Google SEO indexing schemas. Jared educates Nathan on the practical nuances between presentation tools like Livestorm and interactive roundtables on Zoom.11:12–14:38 · Guest teaching 1/10 Team Economics, Revenue Projections, and Audience Engagement Nathan presses Jared directly on team size, bootstrapped economics, sponsor pricing tiers, and actual webinar attendance rates. Jared provides transparent data on his 4-person team and path to $500k revenue.14:38–17:05 · Guest teaching 2/10 M&A Potential, Market Valuation, and Long-Term Vision Nathan invokes industry M&A precedents like Sales Hacker and Chorus to probe Jared on eventual buyout prospects and push him to justify his $10M valuation. Jared counters that his target is an IPO given the 60M addressable audience on LinkedIn.17:05–18:14 · Guest teaching 0/10 The Famous Five Rapid-Fire Questions Nathan runs through standard Famous Five rapid-fire questions covering favorite tools, CEO role models, sleep, and career regrets. The interview closes with Nathan summarizing RevGenius's strong acquisition potential in a friendly monologue.0:06–2:59 · Guest disagreement 0/10 GetLatka Subscription Promotion and Archive Highlights The segment starts with Nathan's subscription promotion and promotional soundbites before introducing Jared Robin. Jared amicably explains how breaking LinkedIn group chats spurred the migration to a Slack community.3:00–11:12 · Guest disagreement 0/10 RevGenius Sponsorship Model and Community Integration Nathan digs deep into RevGenius's operational tech stack, citing detailed revenue metrics about vendor Printful and discussing Google SEO indexing schemas. Jared educates Nathan on the practical nuances between presentation tools like Livestorm and interactive roundtables on Zoom.11:12–14:38 · Guest disagreement 0/10 Team Economics, Revenue Projections, and Audience Engagement Nathan presses Jared directly on team size, bootstrapped economics, sponsor pricing tiers, and actual webinar attendance rates. Jared provides transparent data on his 4-person team and path to $500k revenue.14:38–17:05 · Guest disagreement 1/10 M&A Potential, Market Valuation, and Long-Term Vision Nathan invokes industry M&A precedents like Sales Hacker and Chorus to probe Jared on eventual buyout prospects and push him to justify his $10M valuation. Jared counters that his target is an IPO given the 60M addressable audience on LinkedIn.17:05–18:14 · Guest disagreement 0/10 The Famous Five Rapid-Fire Questions Nathan runs through standard Famous Five rapid-fire questions covering favorite tools, CEO role models, sleep, and career regrets. The interview closes with Nathan summarizing RevGenius's strong acquisition potential in a friendly monologue.0:06–2:59 · Nathan pushing back 0/10 GetLatka Subscription Promotion and Archive Highlights The segment starts with Nathan's subscription promotion and promotional soundbites before introducing Jared Robin. Jared amicably explains how breaking LinkedIn group chats spurred the migration to a Slack community.3:00–11:12 · Nathan pushing back 2/10 RevGenius Sponsorship Model and Community Integration Nathan digs deep into RevGenius's operational tech stack, citing detailed revenue metrics about vendor Printful and discussing Google SEO indexing schemas. Jared educates Nathan on the practical nuances between presentation tools like Livestorm and interactive roundtables on Zoom.11:12–14:38 · Nathan pushing back 3/10 Team Economics, Revenue Projections, and Audience Engagement Nathan presses Jared directly on team size, bootstrapped economics, sponsor pricing tiers, and actual webinar attendance rates. Jared provides transparent data on his 4-person team and path to $500k revenue.14:38–17:05 · Nathan pushing back 3/10 M&A Potential, Market Valuation, and Long-Term Vision Nathan invokes industry M&A precedents like Sales Hacker and Chorus to probe Jared on eventual buyout prospects and push him to justify his $10M valuation. Jared counters that his target is an IPO given the 60M addressable audience on LinkedIn.17:05–18:14 · Nathan pushing back 0/10 The Famous Five Rapid-Fire Questions Nathan runs through standard Famous Five rapid-fire questions covering favorite tools, CEO role models, sleep, and career regrets. The interview closes with Nathan summarizing RevGenius's strong acquisition potential in a friendly monologue.

speaking balance: gold is Nathan, purple is the guest (3 minute bins)

0:00 · Nathan 58.4% · guest 41.6%0:00 · Nathan 58.4% · guest 41.6%3:00 · Nathan 20.5% · guest 79.5%3:00 · Nathan 20.5% · guest 79.5%6:00 · Nathan 26.8% · guest 73.2%6:00 · Nathan 26.8% · guest 73.2%9:00 · Nathan 27.4% · guest 72.6%9:00 · Nathan 27.4% · guest 72.6%12:00 · Nathan 33.7% · guest 66.3%12:00 · Nathan 33.7% · guest 66.3%15:00 · Nathan 21.8% · guest 78.2%15:00 · Nathan 21.8% · guest 78.2%18:00 · Nathan 66.2% · guest 33.8%18:00 · Nathan 66.2% · guest 33.8%
Sharpest disagreement ▶ 15:20 Jared rejects buyout premise in favor of an IPO

When Nathan suggests RevGenius is destined to be acquired like Sales Hacker, Jared reframes his ambition entirely, declaring that an IPO is the ultimate target given a 60 million member addressable market.

 Hardest push from Nathan ▶ 15:51 Nathan demands justification for $10M valuation

After Jared immediately floats a $10 million valuation, Nathan challenges the rapid response and pushes him to defend why that specific multiple is justified.

 Biggest teaching moment ▶ 7:12 Jared breaks down Zoom vs. Livestorm functionality

Jared clearly explains the strategic difference in user experience between conversational multi-speaker Zoom roundtables and structured broadcast-style Livestorm presentations.

 Nathan holds their own ▶ 5:21 Nathan cites Printful's $100M revenue breakdown

When Jared mentions using Printful for merchandise, Nathan demonstrates deep industry knowledge by rattling off Printful's exact nine-figure revenue split and backend SaaS model.
the scores for every segment, with the reasoning behind each
ChapterTopicNathan as informed peerGuest teachingGuest disagreementNathan pushing backWhy
GetLatka Subscription Promotion and Archive Highlights 1100 The segment starts with Nathan's subscription promotion and promotional soundbites before introducing Jared Robin. Jared amicably explains how breaking LinkedIn group chats spurred the migration to a Slack community.
RevGenius Sponsorship Model and Community Integration 6302 Nathan digs deep into RevGenius's operational tech stack, citing detailed revenue metrics about vendor Printful and discussing Google SEO indexing schemas. Jared educates Nathan on the practical nuances between presentation tools like Livestorm and interactive roundtables on Zoom.
Team Economics, Revenue Projections, and Audience Engagement 3103 Nathan presses Jared directly on team size, bootstrapped economics, sponsor pricing tiers, and actual webinar attendance rates. Jared provides transparent data on his 4-person team and path to $500k revenue.
M&A Potential, Market Valuation, and Long-Term Vision 6213 Nathan invokes industry M&A precedents like Sales Hacker and Chorus to probe Jared on eventual buyout prospects and push him to justify his $10M valuation. Jared counters that his target is an IPO given the 60M addressable audience on LinkedIn.
The Famous Five Rapid-Fire Questions 2000 Nathan runs through standard Famous Five rapid-fire questions covering favorite tools, CEO role models, sleep, and career regrets. The interview closes with Nathan summarizing RevGenius's strong acquisition potential in a friendly monologue.

Statements from this episode (9)

Assertion Not checkable as stated
Robin: RevGenius originated as a 38-person LinkedIn chat
“It was a chat on LinkedIn that broke 38 of the first members of RevGenius' LinkedIn every day, multiple times per day, until they said, Jared, can you bring us to Slack?”
Jared Robin Aug 10, 2021 ▶ 2:24
Disclosure
RevGenius sponsors pay between $9K per quarter and $100K+ per year
“The typical sponsor, Pays anywhere from nine K a quarter to a hundred K plus a year, depending on the amount of programming as well as exclusivity, et cetera, right?”
Jared Robin Aug 10, 2021 ▶ 3:16
Assertion Supported
Robin: Luma Turned Down Y Combinator and Raised $3M
“They turned down Y Combinator, little quick story. They just raised three million dollars on their own.”
Jared Robin Aug 10, 2021 ▶ 8:42
Prediction Not checkable as stated
Robin: RevGenius projects $500,000 in revenue for 2021
“So we're projecting this year to be at half a million dollars.”
Jared Robin Aug 10, 2021 ▶ 11:50
Assertion Not checkable as stated
Robin: RevGenius made $80,000 to $100,000 in 2020 revenue
“I think the number is like 80 to a hundred grand, something like that.”
Jared Robin Aug 10, 2021 ▶ 12:00
Assertion Not checkable as stated
Robin: RevGenius has 12,000 to 15,000 email subscribers
“We probably have 12 to 15,000 email subscribers.”
Jared Robin Aug 10, 2021 ▶ 12:57
Prediction Open · timeframe Aug 2026
RevGenius Founder Jared Robin: IPO Is the Ultimate Goal
“IPO is the goal. Like no matter how stupid that sounds, like that's where we're going.”
Jared Robin Aug 10, 2021 ▶ 15:20
Opinion
Jared Robin Values RevGenius at $10 Million
“Ten million dollars.”
Jared Robin Aug 10, 2021 ▶ 15:49
Prediction Not checkable as stated
Latka predicts ZoomInfo, Gong, or SalesLoft will acquire RevGenius by 2023
“Guys, mark my words. RevGenius will sell for a very large number in the next two years. Jared doesn't know it yet, but like Henry at ZoomInfo and like Amit from Gonger, I'm going to compete like hell to take, or Kyle from SalesOff.”
Nathan Latka Aug 10, 2021 ▶ 18:14
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