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Dec 3, 2024 · 18m · top-founders

Sell SMB SaaS? He Generates $20m/yr using "Impossible" Outbound, Craver CEO

Nathan Latka · 28s spoken
0:00 / 0:00

gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

Craver CEO Amin shares actionable strategies for scaling an SMB SaaS business by adapting enterprise and consumer marketing tactics, building a rapid-fire cold calling outbound engine, and establishing diversified acquisition channels for revenue resilience.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Nathan holds 2.7% of the talking time here. How this is scored →

Nathan as informed peer 0.0 Guest teaching 0.0 Guest disagreement 0.0 Nathan pushing back 0.0
05100:0010:000:39–5:20 · Nathan as informed peer 0/10 Presentation Overview and Craver's Stagnation Turnaround Amin delivers a solo keynote presentation introducing Craver's turnaround after six quarters of stagnation. Nathan Latka is not present or speaking during this monologue segment.5:22–9:37 · Nathan as informed peer 0/10 Bridging Enterprise Playbooks and the Need for Diversification Amin explains why SaaS enterprise playbooks must be adapted rather than adopted verbatim when targeting SMBs. The host does not participate in the monologue.9:40–14:44 · Nathan as informed peer 0/10 Cold Calling Tactics and High-Velocity SDR Hiring Amin details Craver's direct cold calling tactics to restaurants and Meta ad strategy. As this is a conference stage talk, no host interaction takes place.14:46–17:34 · Nathan as informed peer 0/10 Vertical Product Expansion and Pricing Increases to Boost ARPU Amin outlines vertical product expansion, aggressive pricing increases, and multi-channel resilience. The presentation concludes with an invitation for audience questions.0:39–5:20 · Guest teaching 0/10 Presentation Overview and Craver's Stagnation Turnaround Amin delivers a solo keynote presentation introducing Craver's turnaround after six quarters of stagnation. Nathan Latka is not present or speaking during this monologue segment.5:22–9:37 · Guest teaching 0/10 Bridging Enterprise Playbooks and the Need for Diversification Amin explains why SaaS enterprise playbooks must be adapted rather than adopted verbatim when targeting SMBs. The host does not participate in the monologue.9:40–14:44 · Guest teaching 0/10 Cold Calling Tactics and High-Velocity SDR Hiring Amin details Craver's direct cold calling tactics to restaurants and Meta ad strategy. As this is a conference stage talk, no host interaction takes place.14:46–17:34 · Guest teaching 0/10 Vertical Product Expansion and Pricing Increases to Boost ARPU Amin outlines vertical product expansion, aggressive pricing increases, and multi-channel resilience. The presentation concludes with an invitation for audience questions.0:39–5:20 · Guest disagreement 0/10 Presentation Overview and Craver's Stagnation Turnaround Amin delivers a solo keynote presentation introducing Craver's turnaround after six quarters of stagnation. Nathan Latka is not present or speaking during this monologue segment.5:22–9:37 · Guest disagreement 0/10 Bridging Enterprise Playbooks and the Need for Diversification Amin explains why SaaS enterprise playbooks must be adapted rather than adopted verbatim when targeting SMBs. The host does not participate in the monologue.9:40–14:44 · Guest disagreement 0/10 Cold Calling Tactics and High-Velocity SDR Hiring Amin details Craver's direct cold calling tactics to restaurants and Meta ad strategy. As this is a conference stage talk, no host interaction takes place.14:46–17:34 · Guest disagreement 0/10 Vertical Product Expansion and Pricing Increases to Boost ARPU Amin outlines vertical product expansion, aggressive pricing increases, and multi-channel resilience. The presentation concludes with an invitation for audience questions.0:39–5:20 · Nathan pushing back 0/10 Presentation Overview and Craver's Stagnation Turnaround Amin delivers a solo keynote presentation introducing Craver's turnaround after six quarters of stagnation. Nathan Latka is not present or speaking during this monologue segment.5:22–9:37 · Nathan pushing back 0/10 Bridging Enterprise Playbooks and the Need for Diversification Amin explains why SaaS enterprise playbooks must be adapted rather than adopted verbatim when targeting SMBs. The host does not participate in the monologue.9:40–14:44 · Nathan pushing back 0/10 Cold Calling Tactics and High-Velocity SDR Hiring Amin details Craver's direct cold calling tactics to restaurants and Meta ad strategy. As this is a conference stage talk, no host interaction takes place.14:46–17:34 · Nathan pushing back 0/10 Vertical Product Expansion and Pricing Increases to Boost ARPU Amin outlines vertical product expansion, aggressive pricing increases, and multi-channel resilience. The presentation concludes with an invitation for audience questions.

speaking balance: gold is Nathan, purple is the guest (3 minute bins)

0:00 · Nathan 17.5% · guest 82.5%0:00 · Nathan 17.5% · guest 82.5%3:00 · Nathan 0% · guest 100%3:00 · Nathan 0% · guest 100%6:00 · Nathan 0% · guest 100%6:00 · Nathan 0% · guest 100%9:00 · Nathan 0% · guest 100%9:00 · Nathan 0% · guest 100%12:00 · Nathan 0% · guest 100%12:00 · Nathan 0% · guest 100%15:00 · Nathan 0% · guest 100%15:00 · Nathan 0% · guest 100%18:00 · Nathan 0% · guest 100%18:00 · Nathan 0% · guest 100%
Sharpest disagreement ▶ 4:50 Challenging standard enterprise sales dogma

Amin rejects the standard industry consensus that outbound sales is strictly unviable for products with low SMB contract values.

 Hardest push from Nathan ▶ 0:04 Introductory podcast boilerplate

No active host pushback exists in this episode because the recording is a standalone presentation keynote.

 Biggest teaching moment ▶ 5:55 Deconstructing enterprise sales cycle assumptions

Amin educates the audience on recalculating SDR productivity models based on shorter seven-day sales cycles rather than standard multi-month enterprise timelines.

 Nathan holds their own ▶ 0:04 Introductory host database pitch

Nathan Latka delivers only an automated podcast intro promoting the SaaS database before the presentation begins.
the scores for every segment, with the reasoning behind each
ChapterTopicNathan as informed peerGuest teachingGuest disagreementNathan pushing backWhy
Presentation Overview and Craver's Stagnation Turnaround 0000 Amin delivers a solo keynote presentation introducing Craver's turnaround after six quarters of stagnation. Nathan Latka is not present or speaking during this monologue segment.
Bridging Enterprise Playbooks and the Need for Diversification 0000 Amin explains why SaaS enterprise playbooks must be adapted rather than adopted verbatim when targeting SMBs. The host does not participate in the monologue.
Cold Calling Tactics and High-Velocity SDR Hiring 0000 Amin details Craver's direct cold calling tactics to restaurants and Meta ad strategy. As this is a conference stage talk, no host interaction takes place.
Vertical Product Expansion and Pricing Increases to Boost ARPU 0000 Amin outlines vertical product expansion, aggressive pricing increases, and multi-channel resilience. The presentation concludes with an invitation for audience questions.

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