target ROAS bidding
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Nov 23, 2020 by Paris Childress · across every show →
Everything said about target ROAS bidding, oldest first
Nov 23, 2020 positive
Bidding for target ROAS instead of CPA cuts churned trial waste
“This might get a little technical, but we'd like to move from what's called target CPA bidding to target ROAS bidding. So we want to train the algorithms to bid for a return on ad spend like an e-commerce product as opposed to bidding on a target cost per acqu…”