Stephen Ngo
2 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement May 15, 2023 by Stephen Ngo · across every show →
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Everything said about Stephen Ngo, oldest first
May 15, 2023
SaaS companies should define anti-personas to avoid poor unit economics
“There's a lot of customers that you can probably technically service, but they're gonna distract you, they're not in your core focus, the unit economics isn't there, so a lot of the time, you know, you might have personas that you can technically serve, but th…”
May 15, 2023
Qualitative buyer personas are insufficient for SaaS monetization strategy
“You probably have a persona that looks like this, very qualitative, what is this person's age, their firmographics, what you know, their seniority, stuff like that, I'm sure all of you probably have something that's at this level, but it's not enough. And the …”