problem language

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jul 17, 2023 by Chris Orlob · across every show →

Everything said about problem language, oldest first

Jul 17, 2023
Insight
Orlob: Software buyers state challenges in solution language, not problem language
“One of the best things you can do as somebody who sells software, Is understanding is your customer using solution language when you ask about challenges or are they using problem language? Many times they're going to be using solution language and you're goin…”
Chris Orlob Jul 17, 2023 ▶ 11:48 7 SaaS Sales Techniques I Used to Help Grow Gong from $200k to $200M in ARR
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