online market research tools
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Dec 20, 2022 by Matt Britton · across every show →
Everything said about online market research tools, oldest first
Dec 20, 2022 negative
Britton: Most market research tools cannot re-engage respondents without owned panels
“Most online market research tools do not have their own audience. So they can't keep going back to the same person. If they're buying a third party audience, they'll answer a question. They'll never see that person again.”