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marketing automation platforms

2 statements across 2 episodes · 0 bullish · 2 bearish · 2 people on the record · first statement Sep 12, 2017 by Brandon Bruce · across every show →

Everything said about marketing automation platforms, oldest first

Sep 12, 2017 negative
Insight
Many teams overpay for marketing automation just to send newsletters
“And what we came to find out is there's a lot of teams really overpaying and under utilizing marketing automation. So they're paying the big ticket price for a big platform, but they're using it like a monthly newsletter system.”
Brandon Bruce Sep 12, 2017 ▶ 8:58 780: SaaS: How Did He 2x ARR In Last 12 Months from $6m to $12m?
May 5, 2020 negative
Assertion Not checkable as stated
Dave Lee notes downward pricing pressure among marketing automation platforms
“At the same time, there's been a downward pressure on, on pricing. These marketing automation platforms are going after a smaller and smaller customer”
Dave Lee May 5, 2020 ▶ 12:31 1746 Infusionsoft Employee #8 Launches New Venture, Passes $175k in MRR, 2500 SMB Customers
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