indirect channel
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Jul 13, 2021 by Pete Lamson · across every show →
Everything said about indirect channel, oldest first
Jul 13, 2021 positive
Indirect Channel Distribution Trades Gross Margins for Lower Upfront CAC
“For indirect, what typically happens if you do it well is your CAC will go down, but you're shifting that CAC to success driven revenue share. So it's a more efficient use of a cost of capital. So your CAC goes down, your gross margins go down too, because you…”