StarZero All shows Try the podcast clipper →

go-to-market strategy

also referred to as: go to market strategy

2 statements across 2 episodes · 0 bullish · 0 bearish · 2 people on the record · first statement Oct 3, 2023 by Mark Kilens · across every show →

Everything said about go-to-market strategy, oldest first

Oct 3, 2023
Insight
Kilens: CEOs own GTM strategy while marketing leaders execute it
“Ultimately, the CEO decides go to market strategy. That's my opinion. I think the CEO owns that. You're acting as the CEO's right-hand person to make it come to life.”
Mark Kilens Oct 3, 2023 ▶ 10:24 9 Lessons from Building Marketing Teams at HubSpot, Drift, and Airmeet
Feb 4, 2025
Insight
Giffis: Pricing and Packaging Connects Product to Go-To-Market
“Pricing and packaging just briefly as the connective tissue between your go-to-market strategy and your product, and it's Really important, and if you get it wrong, you're going to have a bad day.”
Scott Giffis Feb 4, 2025 ▶ 2:08 Frame.io COO Shares How they Built Product to Hit 1m Users and Exited to Adobe for $1.25b
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 2,600 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.

Try the podcast clipper Learn more