digital advertising platform
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Mar 14, 2017 by Olivier Magnan-Saurin · across every show →
Everything said about digital advertising platform, oldest first
Mar 14, 2017 negative
Magnan-Saurin: Ad clicks create no value for physical retailers
“Nowadays all the digital advertising platform are entirely focused on click. They optimize the clicks, they measure the click, but the click is fine for e-retailers because it equals a visit, but for a physical retailers clicks doesn't create value. They need …”