CAC ratio

“CAC ratio to me is superior to the rule of 40. Why? I'm sorry. The SAS magic number. Why? Because you can measure how much sales and marketing investment you need to make for one dollar of new name ARR, and How much sales and marketing, customer success invest…”

“In twenty-twenty-two, companies were investing about a dollar 33 of sales and marketing expense fully loaded, that means comp, benefits, everything, to get one dollar of new or expansion arr.”