CAC efficiency
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Jun 19, 2023 by Ray Rike · across every show →
Everything said about CAC efficiency, oldest first
Jun 19, 2023 bearish
SaaS customer acquisition efficiency typically drops at $7M to $15M ARR
“When you hit kind of 10 to fifteen million, it gets more difficult to acquire new customers. Why? You've hit the cream of the crop. Now you might be getting those early majority buyers. If you look at the crossing the chasm technology life cycle adoption curve…”