ad targeting data

1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Aug 29, 2018 by Jay Habegger · across every show →

Everything said about ad targeting data, oldest first

Aug 29, 2018 positive
Insight
Digital advertising's top innovation is decoupling media from targeting data
“And one of the big innovations the last few years, or I should say the last five years, is to decouple where the media, where the ad shows up from the data that's used to decide to put the ad there.”
Jay Habegger Aug 29, 2018 ▶ 2:46 1131 We do $70m Annually in Buyer Data Space, 50% Gross Margin
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