The Ledger
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Braima: Kimoyo aimed for US investor validation before approaching African VCs
“Our strategy was to first go with US slash Western, more well-known names, honestly, and then switch over to African investors with that kind of validation.”
Kimoyo is raising a $1 million pre-seed round
“We are raising a one million dollar pre-seed to automate the entire research workflow.”
Kimoyo Targets Five African Markets, Plans Expansion Into CPG
“Nigeria, Kenya, Ghana, Rwanda, and South Africa are markets that we're targeting just now, but have, we want to break into consumer packaged goods. That's actually like our longer term play.”
Braima: Kimoyo has raised about $300,000, or 30% of its round
“We have raised 30% of our rounds, so about 300,000.”
Braima: Kimoyo added three new African investors after The Pitch
“We added three more investors. They're all African.”
Braima: Kimoyo has $550K in potential funding nearing term sheets
“There's some other ones that are a step before term sheets. And so it's a potential like 550 K that's like waiting there.”
Braima: Kimoyo Generated $115K Revenue Supporting Microsoft and Flutterwave
“Since launching last year, we have over 11,000 participants in our private beta and have generated a 115,000 in revenue, supporting companies like Microsoft and Flutterwave.”
Braima: Kimoyo Charges $100–$150 Per Participant With a 70% Margin
“Typically where we typically charge around a hundred to a 150 dollars per participant yielding a 70% profit margin.”
Braima: Kimoyo Secured a $75,000 Annual Contract With Flutterwave
“With Flutterwave it's 75,000 but we're targeting around 55,000 for the cost of contracts, which is in line with the industry standard, like usertesting.com and users.”
Braima: Kimoyo Acts as Logistics Intermediary Rather Than Hosting Research
“Right now, we are more like that logistics intermediary. The actual research does not happen on our platform, just to start.”
Braima: Kimoyo Insights Is Raising a $1M Pre-Seed Round
“We are raising a one million dollar pre-seed to automate the entire research workflow.”
Braima: Kimoyo Automates African User Research Recruitment and Screening
“So what we're building is a platform that you can automate the entire scheduling, the recruitment, the screening of our participants, and the qualification of our participants. Right now, we are more like that logistics intermediary. The actual research does n…”