The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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why aren't all 27 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Al Bsharah: Active founders should hold four investor conversations every few days
“You should be having four conversations every couple of days, if not every day.”
Al Bsharah Mar 4, 2025 ▶ 28:30 #121 Ride iQ: Peloton for Horses
Assertion Not checkable as stated
Kinzie Lux: Ride iQ TAM exceeds $20B across four verticals
“The TAM is north of twenty billion dollars when we expand across three other verticals.”
Kinzie Lux Mar 4, 2025 ▶ 3:17 #121 Ride iQ: Peloton for Horses
Prediction Didn’t hold up
Howie Diamond: Ride iQ will take our money in 18 months
“They'll take our money in a year and a half from now. ... They will. Trust me.”
Howie Diamond Mar 4, 2025 ▶ 16:37 #121 Ride iQ: Peloton for Horses
Disclosure
Jessa Lux: Accepting VC funding is not worth enduring investor stress
“The momentum would have been great, and those follow-on deals would have been great, but it's not worth a check to get someone in the door who's going to be a source of stress.”
Jessa Lux Mar 4, 2025 ▶ 32:40 #121 Ride iQ: Peloton for Horses
Opinion
Howie Diamond argues Ride IQ warrants a $6M valuation due to slow growth
“Their margins are great, their growth is not. So like six, between six and seven makes sense.”
Howie Diamond Oct 18, 2023 ▶ 18:45 1. "This Startup Pitch for Equestrian Tech Just Changed the Game for Horse Training Technology!"
Opinion
Ride IQ's TAM exceeds $20 billion when expanding into other sports
“The TAM is north of twenty billion dollars when we expand across three other verticals.”
Kinzie Lux Oct 18, 2023 ▶ 3:08 1. "This Startup Pitch for Equestrian Tech Just Changed the Game for Horse Training Technology!"
Prediction Didn’t hold up
Howie Diamond predicts Ride IQ will take his money in 18 months
“They'll take our money in a year and a half from now.”
Howie Diamond Oct 18, 2023 ▶ 16:35 1. "This Startup Pitch for Equestrian Tech Just Changed the Game for Horse Training Technology!"
Prediction Not checkable as stated
Kinzie Lux: Ride iQ targets $2M ARR in 12 months, over $5M in three years
“Ideally in the next 12 months we'd like to hit two million in ARR and then in the next three years we want to hit over five million.”
Kinzie Lux Mar 4, 2025 ▶ 12:24 #121 Ride iQ: Peloton for Horses
Disclosure
Jillian Manus passes on Ride iQ, citing a lack of defensibility
“So I'm not gonna invest right now. I feel there's a lack of defensibility here, and I'm not quite sure how you're going to win.”
Jillian Manus Mar 4, 2025 ▶ 23:14 #121 Ride iQ: Peloton for Horses
Disclosure
Jillian Manus: Ride iQ deal is off unless valuation cap is $6M
“I'm not gonna do it if it's not six.”
Jillian Manus Mar 4, 2025 ▶ 18:45 #121 Ride iQ: Peloton for Horses
Assertion Not checkable as stated
Jessa Lux: Seven Ride iQ members tattooed the company slogan on themselves
“Seven of our members have Ride IQ's slogan tattooed on their body.”
Jessa Lux Mar 4, 2025 ▶ 14:32 #121 Ride iQ: Peloton for Horses
Assertion Not checkable as stated
Ride iQ pays coaches a flat $100 per recorded audio lesson
“We pay the coaches 100 dollars per lesson that they record. It could be a nine minute lesson or a 45 minute lesson. It doesn't matter to us.”
Jessa Lux Mar 4, 2025 ▶ 8:08 #121 Ride iQ: Peloton for Horses
Disclosure
Jillian Manus refuses to invest in Ride IQ above a $6M valuation
“I'm not gonna do it if it's not six.”
Jillian Manus Oct 18, 2023 ▶ 18:43 1. "This Startup Pitch for Equestrian Tech Just Changed the Game for Horse Training Technology!"
Assertion Not checkable as stated
Ride IQ claims 42% 12-month retention, double the consumer app median
“Our one-month retention is 84%, our three-month retention is 67%, and our twelve-month retention is 42%, and I'll note that normal consumer apps that are subscription-based the twelve-month retention is 21% is the median, so we are double that.”
Kinzie Lux Oct 18, 2023 ▶ 4:58 1. "This Startup Pitch for Equestrian Tech Just Changed the Game for Horse Training Technology!"
Disclosure
Ride IQ pays coaches a flat fee of $100 per audio lesson
“We pay the coaches 100 dollars per lesson that they record. It could be a nine minute lesson or a 45 minute lesson. It doesn't matter to us.”
Jessa Lux Oct 18, 2023 ▶ 7:58 1. "This Startup Pitch for Equestrian Tech Just Changed the Game for Horse Training Technology!"
Assertion Not checkable as stated
Seven Ride IQ members have the company's slogan tattooed on their bodies
“Seven of our members have Ride IQ's slogan tattooed on their body.”
Jessa Lux Oct 18, 2023 ▶ 14:27 1. "This Startup Pitch for Equestrian Tech Just Changed the Game for Horse Training Technology!"
Disclosure
Al Bsharah commits $50,000 from Interlock Capital at a $7M cap
“We have the ability to do around a 150 K out of the fund. If we're at seven, then I'm definitely in for the 50, assuming you get your traction.”
Al Bsharah Mar 4, 2025 ▶ 25:39 #121 Ride iQ: Peloton for Horses
Disclosure
Jillian Manus initially commits a $50,000 investment in Ride iQ
“I'm in for 50 K.”
Jillian Manus Mar 4, 2025 ▶ 15:47 #121 Ride iQ: Peloton for Horses
Assertion Not checkable as stated
Ride iQ claims 42% 12-month retention, double the consumer app median
“Yeah, we launched in August of twenty-twenty-one. Our one-month retention is 84%, our three-month retention is 67%, and our twelve-month retention is 42%, and I'll note that normal consumer apps that are subscription-based the twelve-month retention is 21% is …”
Kinzie Lux Mar 4, 2025 ▶ 5:05 #121 Ride iQ: Peloton for Horses
Assertion Not checkable as stated
Ride iQ reaches 1,500 paying members and $430,000 in ARR
“We launched in August of 2021 and have organically grown to over 1500 paying members and 430,000 dollars in ARR.”
Jessa Lux Mar 4, 2025 ▶ 3:01 #121 Ride iQ: Peloton for Horses
Disclosure
Ride IQ reaches 1,500 paying members and $430,000 in ARR
“We launched in August of twenty-twenty-one and have organically grown to over 1500 paying members and 430,000 dollars in ARR.”
Jessa Lux Oct 18, 2023 ▶ 2:51 1. "This Startup Pitch for Equestrian Tech Just Changed the Game for Horse Training Technology!"
Disclosure
Jillian Manus commits to investing $50,000 in Ride IQ
“I'm in for 50 K.”
Jillian Manus Oct 18, 2023 ▶ 15:45 1. "This Startup Pitch for Equestrian Tech Just Changed the Game for Horse Training Technology!"
Assertion Supported
Ride IQ's coaching roster includes six Olympians and one gold medalist
“We have one Olympic gold medalist, several Olympic medalists, six Olympians. All of them have competed to the top of the sports.”
Jessa Lux Oct 18, 2023 ▶ 9:13 1. "This Startup Pitch for Equestrian Tech Just Changed the Game for Horse Training Technology!"
Disclosure
Al Bsharah commits to investing $50,000 in Ride IQ
“I'm relatively comfortable at 50 K. That'd be great.”
Al Bsharah Oct 18, 2023 ▶ 12:42 1. "This Startup Pitch for Equestrian Tech Just Changed the Game for Horse Training Technology!"
Assertion Not publicly verifiable
Kinzie Lux claims 8M equestrians ride coachless four out of five times
“Eight million equestrians ride without a coach for four out of five weekly rides.”
Kinzie Lux Oct 18, 2023 ▶ 2:28 1. "This Startup Pitch for Equestrian Tech Just Changed the Game for Horse Training Technology!"
Disclosure
Ride IQ seeks $1.5 million in funding
“We're kicking off a fundraise of 1.5 million dollars and are looking for partners who share this vision.”
Kinzie Lux Oct 18, 2023 ▶ 3:19 1. "This Startup Pitch for Equestrian Tech Just Changed the Game for Horse Training Technology!"
Disclosure
Ride iQ seeks to raise $1.5M in new funding
“We're kicking off a fundraise of 1.5 million dollars and are looking for partners who share this vision.”
Kinzie Lux Mar 4, 2025 ▶ 3:28 #121 Ride iQ: Peloton for Horses
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