why aren't all 8 resolved? a statement only gets an assessment when the public
record can support or contradict it. opinions and what-ifs never can, and 0 checkable
ones are still open, waiting for their date. predictions held up or didn't;
assertions are supported or contradicted. on every card:
▮▮▮▮▮ certainty ·
▮▮▮▮▮ debate potential. speakers are clickable
Assertion Not checkable as stated
Trenda: Good Talk is first since Instagram or Snap with celebrity PMF
“So we're the first company since Instagram or Snap to create product market fit with that segment of users.”
Assertion Contradicted
Trofimova: Nearly one-third of all Instagram content is food and recipes
“In fact, almost a third of all Instagram content is food and recipe content.”
Insight
Downey: Noise-free social startups still rely on incumbent noise for acquisition
“Like, it seems like there is no user acquisition without existing platforms. So like, you're trying to cut through the noise, but you need the noise.”
Insight
Hudson: Inexperienced DTC founders relying on Meta ads hit a buzzsaw
“If you're an inexperienced person who wants to exploit Facebook and Instagram for DTC, I think that's like running into a buzzsaw.”
Assertion Not checkable as stated
Lee: Rooted's Instagram CAC is $45 on Early Ad Spend
“I know right now our cost of acquisition on Instagram is 45 dollars after a couple thousand dollars of spend.”
Disclosure
Alvarez: Jungle's creator program generated 76M views in three months
“In three months, we've gotten seventy-six million views from that program alone.”
Assertion Not checkable as stated
Wachtel: Swig & Swallow turned $250 of Instagram ads into $700
“I think we spent about 250 dollars on Instagram ads, and we've probably gotten six or 700 in for that.”
Assertion Supported
Schwartz: unGlue blocks entertainment apps but leaves utility tools open
“So if they spend it, you know, on anything from Snapchat, Instagram, Flash Royale, whatever the thing, you know, YouTube, Netflix, everything, we count that time. When that time ends, they can still, again, do homework, do everything, listen to music on Spotif…”