The Ledger
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Mullen: Copper Cow is the only US importer of high-end Vietnamese coffee
“I would say that I'm the only person who's really bringing high-end Vietnamese coffee to the U.S.”
Nadel: Walmart Is the Wrong Channel for Building a High-End Coffee Brand
“You know, Walmart is mainstream America, that's not the brand you want to build for this. I think you want to go after that high-end coffee drinker, and Walmart's not the right channel.”
Sheel Mohnot defends Debbie Wei Mullin for reaching $1M revenue alone
“She built this to a million dollars in revenue all on her own, and you're like, oh, I need to see more proof?”
Mullen: Future of Copper Cow is selling online and into offices
“But I think that retail success is just the beginning, because I think the future of Copper Cow is actually really in selling online, as well as into offices.”
Phil Nadel passes on Copper Cow Coffee's current funding round
“I think I'd rather, you know, I'm passing for now, but I'd like to look at this in the next round.”
Mullin: Inbound retail offers from Walmart are hard to turn down
“When Walmart calls you up, it's a really hard thing to turn down, you know, even if it did divert our focus for a few more months.”
Nadel: Copper Cow Coffee is a niche product with uncertain mainstream appeal
“I keep coming back to the fact that I see it as somewhat of a niche product in terms of either, you know, high-end, very high-end Vietnamese coffee. I don't know how, how mainstream it'll be.”
Mohnot: Debbie Wei Mullen bootstrapped Copper Cow Coffee to $1M revenue
“She built this to a million dollars in revenue all on her own, and you're like, oh, I need to see more proof?”
Before COVID-19, Copper Cow Coffee forecast $6.5M in 2020 sales
“So we forecast for sales to be about 6.5 million this year. And that, that next year we would break into profitability in twenty-twenty-one. That was the forecast.”
Copper Cow tripled e-commerce revenue without increasing ad spend during COVID
“We've tripled our e-com revenue and not increased any ad spend since this all happened. And then on top of that, we've been seeing like a doubling in our grocery velocity.”
Debbie Wei Mullin predicts Copper Cow Coffee will reach profitability in Q2 2020
“Q-two will be profitable.”
Copper Cow achieves two weekly turns per SKU at Walmart stores
“Yeah, well, Walmart, it's selling really well. We're doing about two turns per store per SKU per week.”
Copper Cow Coffee online sales grew 20% month-over-month organically
“Since launching online earlier this year, we've been growing 20% month over month completely organically, and then we've also launched an office coffee program this summer, and we're already in over 40 offices.”
Copper Cow maintains 45% wholesale gross margin on retail-dominated business
“So we have been selling with a consistent 45% margin for wholesale because 80% of our business is still retail because of all the retailers that we're in.”
Copper Cow Coffee grew 4x to reach $2M in revenue in 2019
“So the company grew four X in 2019, and so half of that was e-com, and half of that was the wholesale part of the business doubling. It ended up being two million.”
Debbie Wei Mullen: Copper Cow raising at $5.5M pre-money valuation
“It's a 5.5 pre-money valuation.”
Mullen: Coffee drinkers over 35 are inflexible about trying new drinks
“So what we find is that people over the age of 35 are not very flexible about trying new coffee drinks.
[447] Debbie Wei Mullen: so it's primarily millennials, yes, especially people the highest conversion is definitely people who have experience with specialt…”
Copper Cow achieves two turns per store per SKU weekly at Walmart
“Well, Walmart, it's selling really well. We're doing about two turns per store per SKU per week.”
Stanton: Copper Cow Coffee Has Nearly $1M in Revenue Across 3,000 Stores
“There is almost a million in revenue. There are 3000 stores.”
Social Starts invested two days after pitch, closing Copper Cow's round
“Just two days after hearing Debbie's pitch, Mike's fund invested. And just like that, Debbie's two million dollar round of fundraising was finished.”
Alexandra Stanton passes on investing in Copper Cow Coffee
“But I'm passing for now, but I'm a huge, as she'll say, I'm a huge fan of yours.”
Copper Cow Coffee: Online sales are growing 20% monthly organically
“Since launching online earlier this year, we've been growing 20% month over month completely organically.”
Mullen: Copper Cow entered Walmart and 3,000 retailers within 12 months
“I definitely think it's the 3000 retailers, how quickly we've been able to get into stores. I mean, it's not, it's really not common to be in Walmart and you're, like, to be in, we got into Walmart 12 months into business.”
Mullen: Many investors who passed this round will invest in next round
“I guarantee you that there are gonna be a lot of people who said no on this round who are gonna say yes on the next round.”
Mullen: Copper Cow generates 45% wholesale margins across 80% retail mix
“So we have been selling with a consistent 45% margin for wholesale, because 80% of our business is still retail because of all the retailers that we're in.”
Mullen: Copper Cow is cheaper than Nespresso and priced above K-Cups
“With the subscription model and for offices, we're cheaper than Nespresso, you know so we're somewhere halfway between a K-cup and an Nespresso pod.”
Lyft headquarters buys about $3,000 of Copper Cow Coffee monthly
“Lyft headquarters carries us, they buy about 3000 dollars of cup or cup a month”