The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 11 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Yin passes due to a narrow pre-travel marketing window
“How do you then target the travel market? You know, it happens so infrequently, and people only really think about their trips when they're about ready to go on their trips, and they don't really plan, you know, months in advance, and for that reason, it feels…”
Mohnot passes on The Black Travel Box over travel-only product frequency
“For me, the sort of travel piece within multicultural CPG, I think is, is too hard for me to like wrap my head around. People don't travel that often and for them to buy a specific product that is different than the product they've been buying just for travel.…”
Brown: Target market is around 11 million frequent Black travelers
“The numbers are somewhere around eleven million in terms of our target market of folks that are actually traveling three to four times a year, at least two of those being international”
Brown: The Black Travel Box has an 18% repeat customer rate
“On average, we have about 18% return customer rate. People that are buying, they're buying two, three, and four times.”
Brown: Women of Color Use Three to Four Times More Hair Product
“For women of color who typically use three to four times the amount of product, this is perfect, because using a three and a half ounce bottle is just impossible to get enough for a trip that's more than a weekend.”
Brown: Women of color represent 40% of the $48B beauty market
“Looking at a forty eight billion dollar sort of beauty and personal care category, women of color make up about 40% of that, so we're very disproportionately active within the category.”
Hudson: Passing on The Black Travel Box due to three portfolio conflicts
“I have a waterless shampoo company in my portfolio, I have a black travel company in my portfolio, and I also have a natural hair care salon grade product company in my portfolio, so I am probably like triply conflicted out of this. Based on those conflicts, I…”
Brown: 75% of Black millennial travelers want targeted brands
“75% of black millennial travelers in particular say that they want brands that talk to them and they're not seeing it. 53% say they're willing to pay more for it.”
Brown seeks $350,000 investment to scale The Black Travel Box
“And so, I'm here today to ask for 350,000 dollars to scale up, get out of soft launch, build a kick ass team.”