Wang: Boundless spends over $400 to acquire a $500 customer
Xiao Wang · When You Grow Too Fast · Mar 3, 2025 · at 7:09
Xiao Wang, founder and CEO of legal tech startup Boundless, details the company's unit economics to venture capitalists on The Pitch.
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“Out of 500 dollars our customer acquisition cost is a little over 400 dollars.”
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More from Xiao Wang
Xiao Wang: Boundless loses money on every new customer upfront
“I can be blunt and say, look, we are not, we are losing money per customer. And that's ok. And because we are, we believe that if they have a great experience, that, you know, they will come back to us for future immigration needs.”
Wang: Boundless CAC is over $400 on a $500 price point
“So as of now, so of 500 dollars our customer acquisition cost is a little over 400 dollars.”
Wang: Boundless relies on high retention for subsequent immigration filings
“In two years, they have to go from a conditional to a permanent green card, which is another transaction, and then a year after that, they can do naturalization, which is another transaction. There's no reason they would go to anyone else for their future appl…”
Wang: Boundless will retain green card customers for subsequent immigration applications
“In two years, they have to go from a conditional to a permanent green card, which is another transaction, and then a year after that, they can do naturalization, which is another transaction. There's no reason they would go to anyone else for their future appl…”