Agrawal: People will not continue using toilet paper long-term
Miki Agrawal · #14 The Ghost of Startups Past: Tushy · Mar 3, 2025 · at 13:00
Tushy founder Miki Agrawal explains to investors why consumer adoption will shift away from toilet paper to bidets.
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“There's no, absolute, no way in hell that People are going to continue to use toilet paper moving for the next X number of years. It's just not sustainable.”
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More from Miki Agrawal
Agrawal: THINX reached $50M in revenue under my leadership
“Yeah, we did fifty million under my leadership.”
Agrawal: Bidets lack US adoption due to pricing and millennial messaging
“They are, but they haven't become ubiquitous, mainly because of the price point and because of the cultural relevance. Like, they don't know how to talk to Especially the millennial consumer.”
Agrawal: Over 30M Americans Suffer from Ailments Solvable by Bidets
“I think, I mean, again, if you just focus on the people who have ailments, like UTIs, hemorrhoids, yeast infections, anal fissures, anal itching, all of these, that's over thirty million people.”
Agrawal: Tushy raised $1M and is near profitability
“We raised the money, and we're pretty much profitable now, so it's actually epic. ... Nope, just raised the million.”
Agrawal: Tushy will fund growth via retained earnings without raising more capital
“This is the hope, was to get to profitability very quickly, and so we don't have to raise any more money. You know, it's been my goal all along. You know, just like my previous company, we just raised, you know, just what we needed, and then we hit profitabili…”
Agrawal: Boundary-pushing products require visionary investors
“If everybody believed in your product, then it would exist already. You know, it would already be in the world en masse, and the fact that it isn't means it requires a certain type of investors to see the future, to see where we're going”