Smith: 20% of Retail App Users Generate 80% of Brand Revenue
Sterling Smith · #19 Sandbox · Mar 3, 2025 · at 12:20
Sterling Smith pitches Sandbox Commerce to investors, addressing investor Phil Nadel's concern that consumers are hesitant to download new mobile apps.
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“The 20% of folks that download the apps, tip a brand's app is the brand enthusiast. They're already following them on Snapchat, Instagram, and Facebook. And that, that 20% typically generates 80% of the revenue.”
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