Middleton: Employers accept $350 annual pricing, but direct consumers will struggle
Jesse Middleton · Aura Finance: Chasing the Ghost of Mint · Apr 9, 2025 · at 30:54
Jesse Middleton evaluates the sustainability of Aura Finance's $350/year pricing model between B2B and direct-to-consumer adoption.
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“I think the employer is comfortable with it, but the consumer probably struggles.”
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